Ecommerce Unpacked Team

Ecommerce Unpacked Team

The Ecommerce Unpacked Team is a group of passionate writers dedicated to providing merchants with valuable content across the ecommerce ecosystem. You can expect to learn about topics that are both broad and specific to helping merchants build a better ecommerce business.

Flash sales: A proven way to grow online revenue quickly 
Flash sales: A proven way to grow online revenue quickly 

A flash sale offers discounts on products or services for a short period of time. Research published by Cogent shows this kind of promotion works because it encourages impulse buying. A ticking clock is a powerful motivator. 

Complete guide to tiered pricing models for ecommerce 
Complete guide to tiered pricing models for ecommerce 

Tiered pricing models allow ecommerce businesses to sell different versions of their products or services at different price points. This lets customers choose which tier is best for them based on the cost and features of each option. 

Choosing a headless ecommerce platform (7 factors to consider)
Choosing a headless ecommerce platform (7 factors to consider)

In the ecommerce world, user experience can make or break a customer relationship. Zendesk reports that 61% of customers say they’ll switch to a competitor after just one negative experience. So, it’s crucial for every ecommerce business to refine their online storefront as much as possible. Enter headless ecommerce. 

What are recurring orders, and how do they work?
What are recurring orders, and how do they work?

The subscription industry has seen monumental growth in recent years, with merchants of all sizes and product verticals flocking to the business model. Integral to these offerings are recurring orders.

How to start accepting credit card payments
How to start accepting credit card payments

Cashless payments have become much more common since the Covid-19 pandemic. Square Inc. reports that from March 2020 to March 2021, the share of cashless businesses in the United States more than doubled. 

5 business models of ecommerce (plus the pros & cons of each) 
5 business models of ecommerce (plus the pros & cons of each) 

What kind of product or service do you want to sell? Who is your ideal customer? Answering these questions is key to choosing the right ecommerce model for your business.

Payment processing guide for ecommerce merchants
Payment processing guide for ecommerce merchants

The ability to make cashless purchases is integral to ecommerce, and today's consumers expect that process to be quick, easy, and intuitive. 

12 must-read books on ecommerce 
12 must-read books on ecommerce 

Launching an ecommerce business may be relatively simple, but making it successful requires a wealth of knowledge.

How to write an ecommerce business plan (with examples & templates) 
How to write an ecommerce business plan (with examples & templates) 

An ecommerce business plan is designed to help you focus on your goals before launching your online store. A cohesive plan can help guide your decision-making process, convince potential investors, and prove the viability of your products or services.

5 ways to retain more customers for your Shopify store
5 ways to retain more customers for your Shopify store

Bringing new customers to your Shopify ecommerce store is exciting. It proves demand for your products or services, and suggests your marketing is having a positive effect. To achieve long-term success, however, it’s crucial that you retain customers, bringing them back for future purchases. 

Ecommerce growth trends: What to expect in 2025 & beyond
Ecommerce growth trends: What to expect in 2025 & beyond

Morgan Stanley reports that ecommerce comprised 15% of total retail sales in 2019 and increased to 22% in 2022, and they expect that number to reach 27% by 2026. As the industry grows and competition increases, ecommerce businesses continue to evolve their methods for coming out on top. 

B2C ecommerce 101: Everything you need to know
B2C ecommerce 101: Everything you need to know

In the B2C (business to consumer) ecommerce model, a company sells something to a consumer. Physical goods like clothes, digital products like music downloads, and services like grammar checking tools are all sold via B2C ecommerce channels.

Accounting for ecommerce 101: Getting your books in order
Accounting for ecommerce 101: Getting your books in order

Researchers say 82% of businesses fail because of cash flow management problems.

How to improve the LTV of your Shopify customers 
How to improve the LTV of your Shopify customers 

There are many KPIs (key performance indicators) to help measure the performance of a Shopify store. These include sales, revenue, conversion rate, average order value—the list goes on. All those metrics are important, but they don’t always paint a clear picture of your store’s future revenue. For that, you need to know your customers’ lifetime value (LTV). 

What is payment fraud? How to spot & prevent It
What is payment fraud? How to spot & prevent It

Ecommerce has changed the way merchants and customers sell and buy. It’s also changed the way criminals separate people and businesses from their hard-earned money. As an illicit industry, payment fraud is booming. This makes it crucial for ecommerce businesses to understand how payment fraud happens—and how to prevent it. 

What is ecommerce fulfillment? The beginner’s guide
What is ecommerce fulfillment? The beginner’s guide

When launching a new ecommerce business, it’s easy to hyperfocus on the more exciting elements, like the look and feel of your online store, your product offerings, or your marketing strategy. Too often, new ecommerce business owners give too little attention to a fundamental question: How will you get your products to customers once they’ve ordered them?

5 ecommerce shipping problems & how to solve them
5 ecommerce shipping problems & how to solve them

In the ecommerce world, selling your products is only half the battle. Following through with efficient shipping is no small feat, but it’s crucial for winning and keeping customers. 

How to start an ecommerce business: Your 2023 checklist
How to start an ecommerce business: Your 2023 checklist

The ecommerce industry has been steadily growing since its inception, and the COVID-19 pandemic only accelerated that trend. In 2021, ecommerce already accounted for almost 19% of all retail sales worldwide, and that number is projected to jump to nearly 25% by 2026. 

LTV to CAC ratio: Why it’s important & how to calculate it
LTV to CAC ratio: Why it’s important & how to calculate it

When running a business, there are lots of numbers vying for your attention. One metric that’s particularly worth watching is your LTV to CAC ratio.

9 ecommerce trends to stay ahead of the competition in 2023
9 ecommerce trends to stay ahead of the competition in 2023

As consumer expectations evolve and new tactics and technologies emerge, it’s important for ecommerce businesses to keep up. 

Top 9 trends in B2B ecommerce for 2023
Top 9 trends in B2B ecommerce for 2023

Business-to-business (B2B) ecommerce is becoming more popular as existing businesses and entrepreneurs look for innovative ways to improve their services and solve their problems.Interested in seeing what solutions other B2B businesses are using, and which might work for you? Here are the top B2B ecommerce trends and opportunities we’re seeing for 2023.

How to do Headless commerce on Shopify: Merchant’s guide
How to do Headless commerce on Shopify: Merchant’s guide

On traditional ecommerce platforms, the frontend and backend are fully integrated and inseparable. But today, more and more online retailers are decoupling the front and backend to take advantage of greater flexibility and improve the user experience. With Shopify’s Hydrogen framework,  the headless setup is available to customers in a much more integrated way. 

Headless commerce: Should you make the switch?
Headless commerce: Should you make the switch?

Many ecommerce retailers have decided to switch from monolithic platforms to headless commerce. But what is headless commerce exactly, and is it the right approach for your ecommerce website architecture?

Mobile payments: Definition, history & trends for 2023
Mobile payments: Definition, history & trends for 2023

When it comes to mobile commerce, businesses should look at mobile payments as a must-have to remain competitive. Businesses that don’t adopt mobile payments will almost certainly lose customers.

What’s a payment gateway? Definition & how they work
What’s a payment gateway? Definition & how they work

If you want to take credit or debit card payments on-site or online, you will need a payment gateway. Since many entrepreneurs and ecommerce managers are still uncertain about what this technology is and what it does, we’ve outlined everything to know about payment gateways and how they can help you scale your business.

9 ecommerce business ideas (with examples)
9 ecommerce business ideas (with examples)

Ecommerce is booming, accounting for 20% of retail sales globally. It’s a competitive market to enter—which is why it’s so important to choose the right ecommerce business idea for your brand, products, and unique customer base. 

7 ways to use product bundling to grow average order value
7 ways to use product bundling to grow average order value

Selling all of your inventory is one of the key challenges for an ecommerce business. Companies need to find a way to increase profitability in a highly competitive online market, and product bundling can help solve for this.