Before an ecommerce business can amaze customers with incredible service and fast delivery, they need products to sell. If that business isn’t going to manufacture the products themselves, the solution is product sourcing.
Ecommerce Unpacked Team
The Ecommerce Unpacked Team is a group of passionate writers dedicated to providing merchants with valuable content across the ecommerce ecosystem. You can expect to learn about topics that are both broad and specific to helping merchants build a better ecommerce business.
Ecommerce unpacked 9 min read
Ecommerce email marketing design ideas & best practicesEmail marketing is one of the most important ways to reach your ecommerce customers.
Ecommerce unpacked 4 min read
How to calculate AOV (average order value): Formula & calculator optionsFor ecommerce businesses, tracking and increasing average order value (AOV) is a powerful way to boost margins, customer satisfaction, and profits. But before you can track this metric, you’ll need to know how to calculate your AOV.
Ecommerce unpacked 4 min read
4 advantages of using subscription management softwareThe subscription ecommerce market is expected to reach $904.2 billion by 2026, according to the Business Research Company. That represents an expected growth rate of 65.67%.
Ecommerce unpacked 8 min read
Strategies for loyalty programs that keep customers coming backBuilding customer loyalty is key to the success of an ecommerce business. In general, your existing customers are much more likely to buy a product from you than new customers.
Ecommerce unpacked 6 min read
7 ways to use Facebook retargeting to drive ecommerce growthIn ecommerce marketing, gaining a captive audience can be a challenge. Customers are flooded with content vying for their attention, which can make it difficult to keep your products and services top of mind for them.
Ecommerce unpacked 5 min read
How to implement an online subscription model that sellsSubscriptions were once the exclusive domain of publishing companies, but they are now a powerful sales tactic for ecommerce businesses selling everything from toilet paper to dog toys to food and beverages.
Ecommerce unpacked 8 min read
9 mobile commerce trends to follow in 2023The global mobile commerce market reached a value of $833.8 billion in 2021, and experts anticipate that market will grow to $4.71 trillion by 2027. As the rate of mobile online purchases continues to accelerate, mobile commerce becomes more and more vital for ecommerce businesses to leverage in strategic ways.
Ecommerce unpacked 5 min read
How to determine if your site is mobile-friendlyGoogle research suggests that 53% of visits to mobile sites are abandoned if they take longer than three seconds to load. So, if your site isn't mobile-friendly, you're missing out on potential customers.
Ecommerce unpacked 7 min read
Perceived value: What is it & how can it boost your sales?How much would a potential customer pay for your product or service? You could answer this question with a dissertation involving production costs, overhead, and shipping fees. Or you could dig into perceived value.
Ecommerce unpacked 7 min read
Ecommerce conversion funnel: 4 customer stagesGrowing a successful ecommerce business requires understanding how your potential customers progress from learning about your product to buying it. This journey is called a conversion funnel.
Ecommerce unpacked 8 min read
Flash sales: A proven way to grow online revenue quicklyA flash sale offers discounts on products or services for a short period of time. Research published by Cogent shows this kind of promotion works because it encourages impulse buying. A ticking clock is a powerful motivator.
Ecommerce unpacked 4 min read
Complete guide to tiered pricing models for ecommerceTiered pricing models allow ecommerce businesses to sell different versions of their products or services at different price points. This lets customers choose which tier is best for them based on the cost and features of each option.
Ecommerce unpacked 8 min read
Choosing a headless ecommerce platform (7 factors to consider)In the ecommerce world, user experience can make or break a customer relationship. Zendesk reports that 61% of customers say they’ll switch to a competitor after just one negative experience. So, it’s crucial for every ecommerce business to refine their online storefront as much as possible. Enter headless ecommerce.
Ecommerce unpacked 4 min read
What are recurring orders, and how do they work?The subscription industry has seen monumental growth in recent years, with merchants of all sizes and product verticals flocking to the business model. Integral to these offerings are recurring orders.
Ecommerce unpacked 7 min read
How to start accepting credit card paymentsCashless payments have become much more common since the Covid-19 pandemic. Square Inc. reports that from March 2020 to March 2021, the share of cashless businesses in the United States more than doubled.
Ecommerce unpacked 5 min read
5 business models of ecommerce (plus the pros & cons of each)What kind of product or service do you want to sell? Who is your ideal customer? Answering these questions is key to choosing the right ecommerce model for your business.
Ecommerce unpacked 5 min read
Payment processing guide for ecommerce merchantsThe ability to make cashless purchases is integral to ecommerce, and today's consumers expect that process to be quick, easy, and intuitive.
Ecommerce unpacked 8 min read
12 must-read books on ecommerceLaunching an ecommerce business may be relatively simple, but making it successful requires a wealth of knowledge.
Ecommerce unpacked 9 min read
How to write an ecommerce business plan (with examples & templates)An ecommerce business plan is designed to help you focus on your goals before launching your online store. A cohesive plan can help guide your decision-making process, convince potential investors, and prove the viability of your products or services.
Ecommerce unpacked 7 min read
5 ways to retain more customers for your Shopify storeBringing new customers to your Shopify ecommerce store is exciting. It proves demand for your products or services, and suggests your marketing is having a positive effect. To achieve long-term success, however, it’s crucial that you retain customers, bringing them back for future purchases.
Ecommerce unpacked 5 min read
Ecommerce growth trends: What to expect in 2025 & beyondMorgan Stanley reports that ecommerce comprised 15% of total retail sales in 2019 and increased to 22% in 2022, and they expect that number to reach 27% by 2026. As the industry grows and competition increases, ecommerce businesses continue to evolve their methods for coming out on top.
Ecommerce unpacked 10 min read
B2C ecommerce 101: Everything you need to knowIn the B2C (business to consumer) ecommerce model, a company sells something to a consumer. Physical goods like clothes, digital products like music downloads, and services like grammar checking tools are all sold via B2C ecommerce channels.
Ecommerce unpacked 8 min read
Accounting for ecommerce 101: Getting your books in orderResearchers say 82% of businesses fail because of cash flow management problems.
Ecommerce unpacked 8 min read
How to improve the LTV of your Shopify customersThere are many KPIs (key performance indicators) to help measure the performance of a Shopify store. These include sales, revenue, conversion rate, average order value—the list goes on. All those metrics are important, but they don’t always paint a clear picture of your store’s future revenue. For that, you need to know your customers’ lifetime value (LTV).
Ecommerce unpacked 8 min read
What is payment fraud? How to spot & prevent ItEcommerce has changed the way merchants and customers sell and buy. It’s also changed the way criminals separate people and businesses from their hard-earned money. As an illicit industry, payment fraud is booming. This makes it crucial for ecommerce businesses to understand how payment fraud happens—and how to prevent it.
Ecommerce unpacked 8 min read
What is ecommerce fulfillment? The beginner’s guideWhen launching a new ecommerce business, it’s easy to hyperfocus on the more exciting elements, like the look and feel of your online store, your product offerings, or your marketing strategy. Too often, new ecommerce business owners give too little attention to a fundamental question: How will you get your products to customers once they’ve ordered them?
Ecommerce unpacked 9 min read
5 ecommerce shipping problems & how to solve themIn the ecommerce world, selling your products is only half the battle. Following through with efficient shipping is no small feat, but it’s crucial for winning and keeping customers.
Ecommerce unpacked 12 min read
How to start an ecommerce business: Your 2023 checklistThe ecommerce industry has been steadily growing since its inception, and the COVID-19 pandemic only accelerated that trend. In 2021, ecommerce already accounted for almost 19% of all retail sales worldwide, and that number is projected to jump to nearly 25% by 2026.
Ecommerce unpacked 9 min read
LTV to CAC ratio: Why it’s important & how to calculate itWhen running a business, there are lots of numbers vying for your attention. One metric that’s particularly worth watching is your LTV to CAC ratio.
Ecommerce unpacked 8 min read
9 ecommerce trends to stay ahead of the competition in 2023As consumer expectations evolve and new tactics and technologies emerge, it’s important for ecommerce businesses to keep up.
Ecommerce unpacked 5 min read
Top 9 trends in B2B ecommerce for 2023Business-to-business (B2B) ecommerce is becoming more popular as existing businesses and entrepreneurs look for innovative ways to improve their services and solve their problems.Interested in seeing what solutions other B2B businesses are using, and which might work for you? Here are the top B2B ecommerce trends and opportunities we’re seeing for 2023.
Ecommerce unpacked 9 min read
How to do Headless commerce on Shopify: Merchant’s guideOn traditional ecommerce platforms, the frontend and backend are fully integrated and inseparable. But today, more and more online retailers are decoupling the front and backend to take advantage of greater flexibility and improve the user experience. With Shopify’s Hydrogen framework, the headless setup is available to customers in a much more integrated way.
Ecommerce unpacked 7 min read
Headless commerce: Should you make the switch?Many ecommerce retailers have decided to switch from monolithic platforms to headless commerce. But what is headless commerce exactly, and is it the right approach for your ecommerce website architecture?
Ecommerce unpacked 9 min read
Mobile payments: Definition, history & trends for 2023When it comes to mobile commerce, businesses should look at mobile payments as a must-have to remain competitive. Businesses that don’t adopt mobile payments will almost certainly lose customers.
Ecommerce unpacked 7 min read
What’s a payment gateway? Definition & how they workIf you want to take credit or debit card payments on-site or online, you will need a payment gateway. Since many entrepreneurs and ecommerce managers are still uncertain about what this technology is and what it does, we’ve outlined everything to know about payment gateways and how they can help you scale your business.
Ecommerce unpacked 10 min read
9 ecommerce business ideas (with examples)Ecommerce is booming, accounting for 20% of retail sales globally. It’s a competitive market to enter—which is why it’s so important to choose the right ecommerce business idea for your brand, products, and unique customer base.
Ecommerce unpacked 9 min read
7 ways to use product bundling to grow average order valueSelling all of your inventory is one of the key challenges for an ecommerce business. Companies need to find a way to increase profitability in a highly competitive online market, and product bundling can help solve for this.