Pick the plan that's right for you

Increase LTV with the unified suite of products trusted by over 20,000 of the world's leading DTC brands.

Standard

$99/mo

1.25% + 19¢ per transaction

Leverage our Standard subscription plan to quickly and reliably launch subscriptions for your store.

Who is this plan for?

Our Standard plan is for merchants who want to launch subscription offerings quickly and easily.
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What's included?

  • Subscriptions
    Launch customizable subscriptions. Included in all plans. Explore Subscriptions
  • Flows
    Test, iterate, and create targeted customer journeys. Included in all plans. Explore Flows
  • Essential subscription management tools
  • No-code customer portal
  • A/B testing, automation, and personalization with Flows
  • Analytics dashboards
  • Secure, reliable payment processing
  • Integrations with leading providers, including Klaviyo, Gorgias, and Avalara
  • Unified Shopify and BigCommerce checkout
  • Churn prevention tools (e.g. passwordless login, pause/skip subscriptions)
  • Global selling features (e.g. multicurrency, translation, time zone–based processing)

Add-ons

Bundles

+$199/mo

Offer flexible product bundles. Included in the Pro and Custom plans. Explore Bundles

Pro

$499/mo

1% + 19¢ per transaction

All the benefits of our Standard subscription plan, plus advanced customizations to unleash the full potential of your store.

Who is this plan for?

Our Pro plan is for merchants seeking more robust analytics and advanced customization opportunities for their subscriptions.
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What's included?

  • Subscriptions
    Launch customizable subscriptions. Included in all plans. Explore Subscriptions
  • Flows
    Test, iterate, and create targeted customer journeys. Included in all plans. Explore Flows
  • Bundles
    Offer flexible product bundles. Included in the Pro and Custom plans. Explore Bundles
  • All features in the Standard plan, plus:
  • Advanced KPI, customer, and product analytics
  • Access to customer portal extensions (e.g. product upsell carousel)
  • Advanced customizations options
  • Javascript SDK and Storefront API access
  • End-to-end domain match across storefront and customer portal
  • Improved transaction fee
  • And more!

Custom

Tailored pricing

Built for large-scale merchants, our Custom plan allows you to unlock all the capabilities of our Pro and Standard plans, plus enhanced support and flexible services.

Who is this plan for?

Our Custom plan is for large-scale merchants who are looking for volume-discount pricing, dedicated implementation support, and tailored pricing.
Request pricing

What's included?

  • Subscriptions
    Launch customizable subscriptions. Included in all plans. Explore Subscriptions
  • Flows
    Test, iterate, and create targeted customer journeys. Included in all plans. Explore Flows
  • Bundles
    Offer flexible product bundles. Included in the Pro and Custom plans. Explore Bundles
  • All features in the Standard and Pro plans, plus:
  • Volume-discount pricing plan
  • Premium support with 4-hour response time
  • Dedicated team for implementation
  • Prioritized for early product access
  • And more!

Add-ons

Loyalty

Request pricing

Build customer loyalty with exclusive rewards and benefits. Available as an add-on purchase for the Custom plan only. Explore Loyalty
Standard
Pro
Custom
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Standard

$99/mo

1.25% + 19¢ per transaction

Pro

$499/mo

1% + 19¢ per transaction

Custom

Custom pricing

Tailored plan & rates

Recurring billing engine

Multi-currency

Multi-currency allows merchants to sell to their international customers in local currencies, regardless of the store’s default currency.
Multi-currency included in standard plan
Multi-currency included in pro plan
Multi-currency included in custom plan

Native discounts, tax, and shipping

Recharge offers out-of-box discount, tax, and shipping solutions. You can use ours or integrate us with tools you already use.
Native discounts, tax, and shipping included in standard plan
Native discounts, tax, and shipping included in pro plan
Native discounts, tax, and shipping included in custom plan

Prepaids

Prepaids included in standard plan
Prepaids included in pro plan
Prepaids included in custom plan

Unified checkout (Shopify, BigCommerce)

We integrate with all popular ecommerce platforms like Shopify and BigCommerce. You can also use our APIs to build integrations with other ecommerce platforms.
Unified checkout included in standard plan
Unified checkout included in pro plan
Unified checkout included in custom plan

Merchant tools

Merchant admin portal

This is where you’ll manage all your Recharge configurations.
Merchant admin portal included in standard plan
Merchant admin portal included in pro plan
Merchant admin portal included in custom plan

Third-party integrations library

Integrate with all the major tools you already use to power your business.
Third-party integrations library included in standard plan
Third-party integrations library included in pro plan
Third-party integrations library included in custom plan

Permissions management

Manage what each admin/team member can access within the Recharge merchant portal.
Permissions management included in standard plan
Permissions management included in pro plan
Permissions management included in custom plan

Bulk manage subscriptions

Merchants can update subscriptions in bulk to make fast updates at scale.
Bulk manage subscriptions included in standard plan
Bulk manage subscriptions included in pro plan
Bulk manage subscriptions included in custom plan

Robust and flexible API

Robust and flexible API included in standard plan
Robust and flexible API included in pro plan
Robust and flexible API included in custom plan

Javascript SDK

Developers can use pre-made functions and fully-typed SDK to easily build custom subscriber-facing experiences on any technology framework.
Javascript SDK not included in standard plan
Javascript SDK included in pro plan
Javascript SDK included in custom plan

Storefront API access

Developers can securely access our API on any browser for building subscriber-facing experiences and applications without servers or interstitial layers.
Storefront API access not included in standard plan
Storefront API access included in pro plan
Storefront API access included in custom plan

Custom checkout domain*

Own the full shopping experience with your own checkout domain (not available for Shopify Checkout).
Custom checkout domain* not included in standard plan
Custom checkout domain* included in pro plan
Custom checkout domain* included in custom plan

Fully integrated bundling solution

Combine multiple SKUs into a single sellable product.
Fully integrated bundling solution not included in standard plan
Fully integrated bundling solution included in pro plan
Fully integrated bundling solution included in custom plan

Configurable rate limits

Access higher rate limits to support your growing usage of the Recharge API.
Configurable rate limits not included in standard plan
Configurable rate limits included in pro plan
Configurable rate limits included in custom plan

Google Tag Manager*

Google Tag Manager* not included in standard plan
Google Tag Manager* included in pro plan
Google Tag Manager* included in custom plan

Shopper tools

Out of the box customer portal themes

We offer an out-of-box portal for your customers to manage their subscription.
Out of the box customer portal themes included in standard plan
Out of the box customer portal themes included in pro plan
Out of the box customer portal themes included in custom plan

Passwordless login

Customers can easily login to their customer portal with a 4-digit authentication code sent via SMS or email.
Passwordless login included in standard plan
Passwordless login included in pro plan
Passwordless login included in custom plan

Add one-time products to a subscription order

Add one-time products to a subscription order included in standard plan
Add one-time products to a subscription order included in pro plan
Add one-time products to a subscription order included in custom plan

Pause, skip, or reschedule deliveries

Allowing your customers to easily pause, skip, or reschedule deliveries helps increase LTV.
Pause, skip, or reschedule deliveries included in standard plan
Pause, skip, or reschedule deliveries included in pro plan
Pause, skip, or reschedule deliveries included in custom plan

Swap products

Allowing your customers to easily swap for a different product in their subscription helps increase LTV.
Swap products included in standard plan
Swap products included in pro plan
Swap products included in custom plan

Shopper notifications via SMS and/or email

Let your customers manage their subscriptions via text to add on products, swap items, and more.
Shopper notifications via SMS and/or email included in standard plan
Shopper notifications via SMS and/or email included in pro plan
Shopper notifications via SMS and/or email included in custom plan

Gift a skipped shipment

Retain revenue by enabling your customers to send a skipped subscription order as a one-time gift.
Gift a skipped shipment included in standard plan
Gift a skipped shipment included in pro plan
Gift a skipped shipment included in custom plan

Affinity customer portal

This theme offers no-code customizations, a mobile-friendly interface, and intuitive order management to optimize your customer experience.
Affinity customer portal included in standard plan
Affinity customer portal included in pro plan
Affinity customer portal included in custom plan

Customer portal extensions (e.g upsell carousels, custom content, etc.)

Merchants on the Pro and Custom plans will also have access to powerful extensions, which broaden the functionality of the customer portal with options for low-code customizations.
Customer portal extensions not included in standard plan
Customer portal extensions included in pro plan
Customer portal extensions included in custom plan

Enhanced customizable customer portal themes

You can fully customize the shopping experience your customers will have.
Enhanced customizable customer portal themes not included in standard plan
Enhanced customizable customer portal themes included in pro plan
Enhanced customizable customer portal themes included in custom plan

Custom domains on customer portal

Extend your brand identity and memorability to your customer portal with a custom domain.
Custom domains on customer portal not included in standard plan
Custom domains on customer portal included in pro plan
Custom domains on customer portal included in custom plan

Analytics dashboards

Revenue overview

View key store metrics around overall revenue performance and refunds.
Revenue overview included in standard plan
Revenue overview included in pro plan
Revenue overview included in custom plan

Revenue planning

Forecast revenue performance based on queued orders and active customers.
Revenue planning included in standard plan
Revenue planning included in pro plan
Revenue planning included in custom plan

Customer overview

View key customer behavior metrics such as acquisition, retention, and churn.
Customer overview included in standard plan
Customer overview included in pro plan
Customer overview included in custom plan

Subscription overview

Track new/active subscriptions as well as cancellations.
Subscription overview included in standard plan
Subscription overview included in pro plan
Subscription overview included in custom plan

Industry benchmarks

Compare your store’s performance with others in the same industry.
Industry benchmarks included in standard plan
Industry benchmarks included in pro plan
Industry benchmarks included in custom plan

Customer actions

Analyze store performance trends w.r.t actions taken by your customers.
Customer actions included in standard plan
Customer actions included in pro plan
Customer actions included in custom plan

Revenue KPIs

Manage key metrics and purchase patterns across all of your transactions.
Revenue KPIs not included in standard plan
Revenue KPIs included in pro plan
Revenue KPIs included in custom plan

Customer cohort

View cohort size and sales performance per customer.
Customer cohort not included in standard plan
Customer cohort included in pro plan
Customer cohort included in custom plan

Customer retention

Easily compare retention and sales across cohorts.
Customer retention not included in standard plan
Customer retention included in pro plan
Customer retention included in custom plan

Product SKU

Discover your best selling products and track other KPIs for each product SKU.
Product SKU not included in standard plan
Product SKU included in pro plan
Product SKU included in custom plan

Product variant

Dive deeper into product variants to drive smart inventory planning.
Product variant not included in standard plan
Product variant included in pro plan
Product variant included in custom plan

Media attributions

Track the source of your customers based on UTM parameters.
Media attributions not included in standard plan
Media attributions included in pro plan
Media attributions included in custom plan

Payments

Payment processor support* (Stripe, Authorize.net, and Braintree)

Payment processor support* included in standard plan
Payment processor support* included in pro plan
Payment processor support* included in custom plan

Payment method support* (Credit card, Apple Pay, Google Pay, PayPal SEPA, iDEAL)

Payment method support* included in standard plan
Payment method support* included in pro plan
Payment method support* included in custom plan

Secure payment vaulting*

Your customers’ credit card information is securely vaulted with a third-party credit card processor.
Secure payment vaulting* included in standard plan
Secure payment vaulting* included in pro plan
Secure payment vaulting* included in custom plan

Credit card expiration notifications

Automatically notify your customers when their credit cards expire.
Credit card expiration notifications included in standard plan
Credit card expiration notifications included in pro plan
Credit card expiration notifications included in custom plan

Retry failed payments

We will retry failed charges at any interval that you set.
Retry failed payments included in standard plan
Retry failed payments included in pro plan
Retry failed payments included in custom plan

Pre-authorize transactions

We pre-authorize customer transactions, then capture payments once orders have shipped.
Pre-authorize transactions not included in standard plan
Pre-authorize transactions included in pro plan
Pre-authorize transactions included in custom plan

Loyalty

Subscriber-only rewards and benefits

Subscriber-only rewards and benefits not included in standard plan
Subscriber-only rewards and benefits not included in pro plan
Subscriber-only rewards and benefits included in custom plan

Paid member rewards and benefits

Paid member rewards and benefits not included in standard plan
Paid member rewards and benefits not included in pro plan
Paid member rewards and benefits included in custom plan

Cash-back promotions

Cash-back promotions not included in standard plan
Cash-back promotions not included in pro plan
Cash-back promotions included in custom plan

Bundles

One-time purchase bundling functionality

One-time purchase bundling functionality included in standard plan
One-time purchase bundling functionality included in pro plan
One-time purchase bundling functionality included in custom plan

Subscription based bundling functionality

Subscription based bundling functionality included in standard plan
Subscription based bundling functionality included in pro plan
Subscription based bundling functionality included in custom plan

Preset Bundles

Curate the contents of your product bundles.
Preset Bundles included in standard plan
Preset Bundles included in pro plan
Preset Bundles included in custom plan

Customizable Bundles

Customers choose the contents of their bundle. Add-on to Standard plan.
Customizable Bundles included in standard plan
Customizable Bundles included in pro plan
Customizable Bundles included in custom plan

Bundles SDK

Developers can use pre-made functions and fully-typed SDK to build custom bundles experiences on the browser.
Bundles SDK not included in standard plan
Bundles SDK included in pro plan
Bundles SDK included in custom plan

Bundles API

Developers can securely access the Bundles API on any technology for building bundles experiences and applications.
Bundles API not included in standard plan
Bundles API included in pro plan
Bundles API included in custom plan

Flows

Templates based on proven LTV tactics

Templates based on proven LTV tactics included in standard plan
Templates based on proven LTV tactics included in pro plan
Templates based on proven LTV tactics included in custom plan

Surprise and Delight template

Reward your customers on a specific order.
Surprise and Delight template included in standard plan
Surprise and Delight template included in pro plan
Surprise and Delight template included in custom plan

Targeted Upsell template

Offer discounted product offers to targeted customer cohorts.
Targeted Upsell template included in standard plan
Targeted Upsell template included in pro plan
Targeted Upsell template included in custom plan

Active Churn Recovery template

Prevent churn with customized offers for your customers.
Active Churn Recovery template included in standard plan
Active Churn Recovery template included in pro plan
Active Churn Recovery template included in custom plan

Integrated notifications with Klaviyo

Integrated notifications with Klaviyo included in standard plan
Integrated notifications with Klaviyo included in pro plan
Integrated notifications with Klaviyo included in custom plan

Personalized customer journeys

Segment customer experiences based on triggers.
Personalized customer journeys included in standard plan
Personalized customer journeys included in pro plan
Personalized customer journeys included in custom plan

A/B testing

A/B testing included in standard plan
A/B testing included in pro plan
A/B testing included in custom plan

Support

Help Center documentation

Access detailed documentation on Recharge features and settings.
Help Center documentation included in standard plan
Help Center documentation included in pro plan
Help Center documentation included in custom plan

Help Center support

Available via the 'Contact us' form in the Help Center for all questions.

24/7

24/7

24/7

Chat support**

Chat support** included in standard plan
Chat support** included in pro plan
Chat support** included in custom plan

Video callback support**

Video callback support** not included in standard plan
Video callback support** not included in pro plan

Business hours

Guaranteed response rate

8 hours

6 hours

4 hours

*Not applicable with Shopify Checkout Integration.
**Business hours: Monday–Friday, 6AM–6PM PST

Expand to compare plans

Increase LTV with subscriptions

Subscriptions Subscriptions + One time purchases Subscriptions + OTP

$239.44

170%
$4,600

For this exercise, we analyzed our book of business of 15k merchants. We calculate LTV using the following formula:

Subscriptions only, multiply by 1.7
Subscriptions + One time purchases, multiply by 2.3

Get started

Talk to Sales

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Custom

Recharge’s Custom plan offers enhanced service and tailored pricing for large volume merchants.

See details

Frequently asked questions

Have questions before you get started? We’re here to help.

When does the 30-day trial period for the Standard plan begin?

The 30-day trial period for the Standard plan begins on the day you install the Recharge app for your store.

When does billing begin, and what is the billing cycle?

You will not be charged any fees during your trial period. After the trial is over, your recurring billing cycle will begin. Recharge follows a monthly billing cycle. You will be billed after the first full billing cycle you complete, not including the free trial period.

How does pricing work?

Depending on the plan you select, your total monthly charges will include a fixed monthly fee, plus variable fees based on your usage in the most recent billing cycle. Please review the pricing plans to compare your options.

What is an add-on?

An add-on provides further enhancement or capabilities to your Subscriptions product.

How is usage-based pricing calculated?

Usage fees differ by plan and only apply to all transactions processed by Recharge per month. Pricing includes a fee for each transaction, plus a small percentage of the total amount processed by Recharge in the latest billing cycle.

Is the pricing for Recharge distinct from ecommerce platform fees?

Yes. All pricing for Recharge is in addition to any other services or solutions your store may utilize, such as your ecommerce platform, payment processor, and any other ecommerce applications.

Is pricing for Recharge any different for merchants on Shopify Plus?

Merchants using Shopify Plus may be eligible for discounted pricing through our Custom plan. Please contact our Sales team for more information.

Can I negotiate a lower usage fee for my store?

Yes. Through the Custom plan, tailored pricing, which includes discounts, is available to merchants with high processing volumes. To learn more, please contact our Sales team.

Is there a contract?

The Standard and Pro plans are offered on month-to-month contracts. Longer term contracts are available with the Custom plan.

Is Loyalty available for the Standard and Pro plans?

To be eligible to access Loyalty, merchants must join the Custom plan. Contact our Sales team for more information.