The Hit Subscribe podcast explores the customer experience of top direct-to-consumer brands. Founders, CEOs, and top executives dive into what scaled their businesses as we examine all aspects of subscription ecommerce.
Episodes (21 episodes)
How Blume empowers women with education and community engagement
On this episode we’re talking to Bunny and Taran Ghatrora, cofounders of Blume. The company focuses on empowering women through clean, gentle, and effective skin, body, and period care products.We chat with Bunny and Taran about the origins of Blume, how they’ve grown their brand and the importance of destigmatizing women’s health and personal care products for young girls going through puberty and beyond. We also learn how they give back to their community with education, charitable donations, and collaboration with their most engaged customers.
How Drift went from Kickstarter to successful DTC business (and the lessons along the way)
On this episode we are talking with Christian Thrapp, Co-Founder and COO of Drift, a direct to consumer air care company. We chat with Christian about Drift’s origins as a Kickstarter, navigating the growing pains when first starting out, how the subscription model has helped Drift’s lifetime model, and the plans for the future of the brand and their products.
How Maze helps brands modernize their approach to commerce
On this episode we chat with Jeremy Levine from Maze Group. We dive into Jeremy’s history in ecommerce with enterprise scale retailers and how scaling has changed significantly over the last several years. We also dive into how Maze helps brands modernize their approach to commerce and their specific intake process that allows Maze to get to the heart of what brands need to grow and scale.
Why Jimmy Joy refocused on DTC after breaking into retail
This episode of the Hit Subscribe podcast features Nino Levicar, Chief Marketing Officer, and Otto Mouton, Chief Commercial Officer at Jimmy Joy. We discuss their move from retail to DTC.
How ALOHA pivoted their brand strategy to earn triple-digit growth
This episode of the Hit Subscribe podcast features Steven Gmelin, VP of Digital Sales and Strategy at ALOHA. We chat about how the complete overhaul of their DTC strategy resulted in triple digit growth.
How Ballsy embraces authentic marketing in an underserved market
This episode of the Hit Subscribe podcast features Brock Cady, Co-Founder of Ballsy, creators of grooming products for men. We chat about using authentic marketing to stand out.
BigCommerce on the compounding results of omnichannel marketing
This episode of the Hit Subscribe podcast features Matt Dornfeld, Director of Business Development, Global Omnichannel Partnerships at BigCommerce. We discuss omnichannel marketing best practices.
How Myro stays disciplined with their data to grow their sustainable brand
This episode of the Hit Subscribe podcast features Greg Laptevsky, Founder and CEO of Myro deodorant. We discuss the best way to look at your data to understand your customers and grow your brand.
How OLIPOP grew by focusing on CX to meet customers where they are
This episode of the Hit Subscribe podcast features Eli Weiss, Director of CX & Retention, and Steven Vigilante, Head of Growth Marketing at OLIPOP. We talk about their hyper-focus on the customer experience.
Vervaunt: Optimum growth through paid search and CRM segmentation
This episode of the Hit Subscribe podcast features Paul Rogers and Josh Duggan, cofounders of the agency Vervaunt. We chat about the current state of paid search and discuss tactics to help scale a small or large program.
Chelsea & Rachel focus on the “why” to scale subscription brands
This episode of the Hit Subscribe podcast features Chelsea Jones and Rachel Saul, Cofounders of the agency, Chelsea & Rachel. We discuss the importance of the “why” behind subscription brands.
Why Lovevery invested in science and data for subscription growth
This episode of the Hit Subscribe podcast features Rod Morris, Co-Founder & President of Lovevery. We discuss how the company was created on years of child development research.
Inventory management: How Bokksu scaled an international curated box
This episode of the Hit Subscribe podcast features Danny Taing, Founder & CEO of Bokksu. We talk about inventory management as a cornerstone of a curated subscription box and how the inventory chain is the key to growth.
Meticulous customer experience: Focusing on connection and purpose
On this episode of the Hit Subscribe podcast, we're talking to Jimmy Wu, Cofounder & CEO of Cat Person. We analyze how creating intentional products can lead to a positive overall customer experience.
Leadership and brand development: How innovation and intention spark growth
This episode of the Hit Subscribe podcast features Taylor Holiday, Managing Partner of Common Thread Collective. We focus on how consistent social media creation can boost engagement for your target audience.
Personalizing commerce: Humanizing with custom experiences
On this episode of the Hit Subscribe podcast, we're talking to Ben Parr, Cofounder and President of Octane AI. We focus on conversational commerce and why brands should shift their thinking for a better approach to acquisition.
Demystifying headless commerce: PWAs and ideal candidates
This episode of the Hit Subscribe podcast features Brian Anderson, Founder and CEO of Nacelle. We focus on all things headless commerce and progressive web applications.
Preparing for Black Friday/Cyber Monday: Build the perfect user experience
This episode of the Hit Subscribe podcast features Kelly Vaughn, Founder and CEO of The Taproom. We focus on perfecting the user experience for Black Friday and Cyber Monday.
Exploring ecommerce strategies: Customer expectations and voice commerce
This episode of the Hit Subscribe podcast features Aaron Quinn, Founder and CEO of eHouse Studio. We talk about what's next in ecommerce and how voice commerce could be a major channel in the near future.
Defining lifetime value: Vanity metrics, onboarding quiz, and sustainability
This episode of the Hit Subscribe podcast features Diane Albouy, CTO of smol. We focus on how ecommerce businesses can accurately define lifetime value and the pitfalls of analyzing vanity metrics.
Understanding content marketing: Netflix, cheat codes, and over-saturation
This episode of the Hit Subscribe podcast features John Roman, CMO of BattlBox where we discuss content marketing and how to stand out in an oversaturated market.
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