What's in this episode?
On this episode, Chase and Scotty are talking about everything Black Friday Cyber Monday.
From the impacts of inflation, the importance of data gathering, navigating supply chain issues as well as the right and wrong strategies to discounting.
We also hear from past guests like Max Hennon, COO at BrickHouse Nutrition, as well as Liz Esche, Marketing Director at Gnarly Nutrition, on how their brands are preparing for the busiest time of the year.
We also reference Klaviyo’s recent report on how US consumers plan to shop this holiday season.
There’s a lot to get to so let’s dive in!