Chris Hoye

Chris Hoye is a senior copywriter at Recharge with ten years of experience in ecommerce that includes roles in communications, analytics, and even supply chain operations. When he’s not playing Wingspan or doing a puzzle, he’s usually watching Jeopardy! reruns or making a nice Bolognese at home in Boston. Favorite Recharge merchant: Tandem Coffee Roasters.

Best practices 9 min read

Churn prevention 101: Strategies to prevent cancellation for DTC brands

Customer churn, or the loss of subscribers to your business, is one of the leading measures of the health of any direct-to-consumer (DTC) ecommerce brand. High churn equals volatility—it means you're losing customers fast, potentially faster than you can acquire them or faster than you recoup your acquisition costs.

Best practices 10 min read

5 tactics to set up a subscription landing page that converts

For an online subscription business, there's arguably no page on your site more important than the subscription landing page itself—the one that lays out all of your brand's subscription benefits, answers prospects' most pressing questions, and guides them to sign up.

Best practices 5 min read

What you need to know about implementing a Shopify subscription app

More and more online businesses are adopting the subscription model. It has no shortage of benefits—when you can reliably deliver a product your customers love, the subscription model turns one-time purchases into steady recurring revenue.

Best practices 5 min read

The future of commerce: Embracing the subscription model & the routine economy

Subscription commerce is changing.

Best practices 4 min read

Mastering the Add to Cart button: 4 key opportunities

Clicking Add to Cart might be one of the briefest steps in the shopping journey, but it’s a pivotal moment for any online business to maximize conversion.

Best practices 5 min read

Payment methods for your ecommerce subscription: how to choose the best ones

Payment is a crucial part of an ecommerce business’s customer experience. But with so many options available, it can be difficult to know which options are the best for your business and for your subscribers.

Best practices 4 min read

Ecommerce personalization: Top benefits and how to unlock them

In a crowded market where customers have brand and product options galore, one of the best ways for online retailers to stand out is ecommerce personalization.