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The State of

Subscription Commerce

2020 was a banner year for physical subscription commerce.

In this year’s annual report, we analyze the major industry shifts that occurred in 2020 and how subscription brands were able to meet customers where they were in the past year.

Explosive growth

More subscription stores joined the market than ever before, and subscribers grew over 90% year-over-year. With such a meteoric rise in physical subscription commerce, what challenges and opportunities are on the horizon for 2021 for each vertical, and overall in the industry?

More spent, more gained

While new subscribers joined the market at unprecedented rates, they were also spending more, increasing Average Order Value (AOV) for subscription merchants. As investments in subscription products rose, brands pivoted to meet their customers where they were: at home.

More spent, more gained

While new subscribers joined the market at unprecedented rates, they were also spending more, increasing Average Order Value (AOV) for subscription merchants. As investments in subscription products rose, brands pivoted to meet their customers where they were: at home.

Best-in-class merchants

By deploying strategies to better meet customer needs, top-tier brands maintained higher levels of Average Order Value (AOV), Customer Lifetime Value (LTV), subscriber counts, and Monthly Recurring Revenue (MRR). We dug into the common traits and tactics used across the top-performing brands and distilled our findings into 3 key takeaways.

Get the report

Download the State of Subscription Commerce Report to establish a baseline for your business. Gain insights and takeaways on how to increase AOV and LTV and offer flexible options to meet customers where they are.

Get last year’s report

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