Powerful & Profitable Series: Subscription Marketing & Advertising
Uncover ways to improve your marketing and advertising to optimize your brand presence and get in front of the right people at the right time.
When it comes to subscriptions, your brand’s marketing and advertising are intertwined with everything you do. They allow you to make strategic, data-driven decisions for your business. They help you stand out in crowded markets. They even allow you to create a community around your products and services.
In Subscription Marketing & Advertising, 12 of our ecommerce agency partners share their expert insights on the variety of tactics you can use to achieve new levels of success. Their bottom line? Knowing your audience—and speaking to them the way that they speak—is the essential base to any marketing and advertising work you do.
Curious about how to stay relevant with your subscribers no matter what stage they’re at in the customer journey? Wondering how to increase LTV for your business through your marketing efforts? Subscription Marketing & Advertising walks you through the real life examples from industry-leading merchants and breaks down the strategies they used to level-up their business.
Looking for ways to strategically promote your brand?
This playbook will help you answer questions for your business like:
How can we leverage influencer content to boost the success of our brand?
What advertising channels should we consider to give our message the greatest impact?
What are some examples of successful grassroots marketing efforts we could use to grab the attention of our audience?
Frequently asked questions
What is subscription marketing?
Subscription marketing is a strategy used to acquire new customers for your recurring products and/or services and retain your existing customers. Because subscriptions repeat on a set cadence, it’s key to attract loyal customers that are likely to stay in your business for a long period of time. Gaining a deep understanding of your target audience is crucial in this in order to target your efforts and inform your brand voice.
What is influencer marketing?
In social media marketing, influencer marketing leverages endorsements from people who have a dedicated following and/or high level of perceived expertise. As part of a broader strategy, influencer marketing can be a powerful tool for gaining social proof for your brand.
What role do data and analytics play in a successful marketing strategy?
In order to successfully market to your subscribers, it’s important to gain an understanding of your target audience. Grounding your marketing and advertising strategy in insights about your customers’ behavior allows you tailor your efforts and track the effectiveness of your campaigns.