Frequently asked questions
What is subscription marketing?
Subscription marketing is a strategy used to acquire new customers for your recurring products and/or services and retain your existing customers. Because subscriptions repeat on a set cadence, it’s key to attract loyal customers that are likely to stay in your business for a long period of time. Gaining a deep understanding of your target audience is crucial in this in order to target your efforts and inform your brand voice.
What is influencer marketing?
In social media marketing, influencer marketing leverages endorsements from people who have a dedicated following and/or high level of perceived expertise. As part of a broader strategy, influencer marketing can be a powerful tool for gaining social proof for your brand.
What role do data and analytics play in a successful marketing strategy?
In order to successfully market to your subscribers, it’s important to gain an understanding of your target audience. Grounding your marketing and advertising strategy in insights about your customers’ behavior allows you tailor your efforts and track the effectiveness of your campaigns.
