Evolve your subscription program to earn more loyal subscribers and retain them. Target the features and tactics that matter most to your current goal.
Start with a key metric
Customer lifetime value (LTV), average order value (AOV), and retention rate are all important health indicators for your storefront, but it’s difficult to succeed on every front right away. Build your battle plan by choosing the most important metric for your business to improve now and start with the tactics most relevant to that goal.
Your guide to maximizing LTV
While both AOV and retention will help contribute to a high LTV, converting more customers to subscribers is the most important first step and the largest impact you can make on LTV overall. Subscribers buy more and retain longer than other customers. The tips in this guide can shape your approach to subscriber acquisition and beyond.