Episodes > Season 4 Episode 16

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The Recap | The renaissance of commerce: Phillip Jackson on brand nostalgia, Amazon vs. Walmart, and consumer archetypes

Kristen LaFrance

What's in this episode?

Join our Recap host Kristen once again as we sit down in an interview with renowned retail expert Phillip Jackson of Future Commerce to explore the renaissance of commerce. Get ready to gain valuable insights on how capitalizing on nostalgia, navigating the battle of the marketplaces, and leveraging consumer archetypes have an impact on our shopping experiences.

Check out Future Commerce
Archetype’s Journal by Future Commerce
Follow Phillip Jackson on Twitter

Headlines mentioned:
“If you’re building for this moment, you’re already late” interview with Calvin Lammers and Future Commerce
FTC sues Amazon for using ‘deceptive’ tactics to sign up customers for Prime
Walmart just announced a competing sale at the same time as Amazon’s Prime Day
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Gorgie ‘Feels Like The Sequel’ Of Lively: Serial Entrepreneur Michelle Cordeiro Grant Details Plans To Facelift The $20 Billion Energy Drinks Industry

Episode transcript

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