Katrina Nguyen

Nowadays, customers expect nothing less than a seamless experience when interacting with a brand. This is where a well-optimized customer portal can make all the difference. By providing a personalized and efficient experience, a customer portal can not only improve customer satisfaction, but also impact brand loyalty and how your customers perceive their relationship with your brand. In this blog post, we’ll explore how optimizing your customer portal can do just that. 

The best way to increase your conversion rate is to understand the way your customers think. 

In the world of direct-to-consumer (DTC) brands, reaching subscriber milestones can be a major indicator of success. Going from your first 1,000 to 10,000 subscribers is a significant achievement that demonstrates your brand's growth and engagement with your audience. However, this transition can be challenging, and it requires careful planning and execution. 

Direct-to-consumer (DTC) brands have transformed the shopping experience by providing consumers with direct access to high-quality products, eliminating intermediaries and fostering a more personalized shopping experience. Among the popular offerings from DTC brands, subscription programs allow customers to receive their favorite products on a regular basis offering convenience and reliability.

In the ever-evolving world of ecommerce, merchants are always looking for ways to improve customer engagement and retention. Recharge has filled that gap by offering subscriptions as a retention strategy that comes with predictable revenue, brand loyalty, and a relationship with customers that extends beyond transactional interactions. In this blog post, we'll take a look at some case studies from well-known merchants and what they've done with their subscriptions to improve their businesses and increase customer loyalty.

With the shifts in the ecommerce landscape over the last several years, the importance of a solid retention strategy has increased significantly. Retention has historically always been complementary to offsetting customer acquisition costs (CAC), but with factors such as iOS security and third-party data availability changes, the cost to acquire a customer has gone up by as much as 60% in the last five years.

Direct-to-consumer (DTC) businesses have revolutionized the retail industry in recent years. With the growth of ecommerce and social media, more and more businesses are choosing to sell directly to their customers rather than through traditional retailers. 

If I’m being honest, I’m probably exactly the kind of consumer that many merchants are looking for. Not only am I personally interested in buying products for myself and the people around me, but I also thoroughly enjoy sharing great deals or cool new products I’ve discovered with my friends and family. And even beyond that—I go out of my way to find and search for product ideas that haven’t been directly marketed to me through ad campaigns. 

The avid gift giver is likely looking to outdo themselves at every opportunity they can, whether it’s with a custom gift box wrapped in especially decadent paper, or the gift box itself is full of little gifts that remind you of your loved one. When you think about it, most gifts are curated to a degree. 

If you’ve ever come across an ecommerce site through an online search for a specific product, you’ve most likely seen a generic and unhelpful product description or two in the search results.

Product boxes and packaging are crucial—and yet often overlooked—components of online stores. For smaller merchants or those just starting out in the industry, product packaging is often the first thing to be sacrificed in order to reduce overhead costs. 

With the rise of social media platforms like TikTok which encourage realness and a semblance of unfiltered content, it’s no surprise that consumer behavior is trending towards relatability. Especially with the lack of opportunity to meet with one another in person in the last few years due to the pandemic, relationships and human connection are now at the forefront of a successful marketing strategy. 

As the first international Shopify Plus agency, We Make Websites (WMW) definitely knows a thing or two about what exactly it takes to take expand your business to reach an international audience. As ecommerce continues to evolve and grow, considering what needs to be done in the process of branching out into international markets is an important step for many brands at scale. 

There are two kinds of people in the world: those who like numbers, and those who don’t. The founders of Tenzo Tea likely lean toward the first as they continue to master the art of data-driven decision-making in their business. 

With the rise of accessibility to information via social media, learning about your health has never been easier. It seems like everybody wants to share strategies to promote wellness, yet there is still a stigma around conversations about women’s sexual and reproductive wellness.

As more and more merchants are turning to ecommerce to fuel their business, creativity and innovation are pivotal for making your company distinct from others in the same industry. Online merchants are turning to a more modular approach through the use of integrations and apps for subscriptions in order to curate a seamless customer experience and efficiently manage subscriptions.