If I’m being honest, I’m probably exactly the kind of consumer that many merchants are looking for. Not only am I personally interested in buying products for myself and the people around me, but I also thoroughly enjoy sharing great deals or cool new products I’ve discovered with my friends and family. And even beyond that—I go out of my way to find and search for product ideas that haven’t been directly marketed to me through ad campaigns.
Katrina is a Registered Nurse turned Customer Success Specialist turned Content Marketer, with plenty of side quests in between. She graduated with a Bachelor's Degree of Science in Nursing but later found herself as a small business owner and freelance social media coordinator. This paved the way for her into the eCommerce tech space, working with merchants at Shopify before finding her way to Recharge. She worked in the customer success space as a technical support engineer and account manager before heading into marketing to provide a merchant-focused perspective on content. Her favorite merchants all belong in the health, wellness, and beauty verticals with an emphasis on all things matcha and skincare. Outside of work you'll probably find her in a climbing gym or eating her feelings.
Best practices 5 min readThe magic of the curated gift box experience
The avid gift giver is likely looking to outdo themselves at every opportunity they can, whether it’s with a custom gift box wrapped in especially decadent paper, or the gift box itself is full of little gifts that remind you of your loved one. When you think about it, most gifts are curated to a degree.
Best practices 7 min readWrite a product description for your subscription box that sells
If you’ve ever come across an ecommerce site through an online search for a specific product, you’ve most likely seen a generic and unhelpful product description or two in the search results.
Best practices 8 min readHow to create best-in-class subscription product packaging
Product boxes and packaging are crucial—and yet often overlooked—components of online stores. For smaller merchants or those just starting out in the industry, product packaging is often the first thing to be sacrificed in order to reduce overhead costs.
Best practices 9 min readConfessions of a consumer: Know thy customer to boost brand loyalty
With the rise of social media platforms like TikTok which encourage realness and a semblance of unfiltered content, it’s no surprise that consumer behavior is trending towards relatability. Especially with the lack of opportunity to meet with one another in person in the last few years due to the pandemic, relationships and human connection are now at the forefront of a successful marketing strategy.
Best practices 5 min readExpanding your brand’s international footprint with We Make Websites
As the first international Shopify Plus agency, We Make Websites (WMW) definitely knows a thing or two about what exactly it takes to take expand your business to reach an international audience. As ecommerce continues to evolve and grow, considering what needs to be done in the process of branching out into international markets is an important step for many brands at scale.
Best practices 6 min readThe power of data & its role in increasing retention with Tenzo Tea
There are two kinds of people in the world: those who like numbers, and those who don’t. The founders of Tenzo Tea likely lean toward the first as they continue to master the art of data-driven decision-making in their business.
Best practices 7 min readA brand awareness story with Mixhers
With the rise of accessibility to information via social media, learning about your health has never been easier. It seems like everybody wants to share strategies to promote wellness, yet there is still a stigma around conversations about women’s sexual and reproductive wellness.
Industry insights 4 min readApps & integrations for every stage of your subscription program
As more and more merchants are turning to ecommerce to fuel their business, creativity and innovation are pivotal for making your company distinct from others in the same industry. Online merchants are turning to a more modular approach through the use of integrations and apps for subscriptions in order to curate a seamless customer experience and efficiently manage subscriptions.