Powering top health & wellness merchants

Logo of Apothékary
Balance of Nature brand logo
Cymbiotika logo displayed in white text.
Logo of Vital Proteins
Kollo Health Quote logo displayed in white on a darker background.
Nordic Naturals logo
Brickhouse Nutrition logo
Love Wellness logo
Moon Juice logo
Needed logo
Betterway Health logo
Gnarly Sports Nutrition logo
Biohm logo
Bioligent logo
Logo of Apothékary
Balance of Nature brand logo
Cymbiotika logo displayed in white text.
Logo of Vital Proteins
Kollo Health Quote logo displayed in white on a darker background.
Nordic Naturals logo
Brickhouse Nutrition logo
Love Wellness logo
Moon Juice logo
Needed logo
Betterway Health logo
Gnarly Sports Nutrition logo
Biohm logo
Bioligent logo

A natural fit for health & wellness brands

Subscriptions are a great way to effortlessly integrate healthy routines into your customers’ lives. Whether they want top-notch supplements or a bespoke mix of vitamins, Recharge can help you give them what they need seamlessly, with a fully customizable customer portal and engaging email notifications that align with your brand. Easy ordering for them, no coding for you.

A mobile phone display showing an email from Love Wellness promoting Bye Bye Bloat capsules.

Health & wellness brands thrive on Recharge

6K+

6K+

health & wellness brands
on Recharge

$327

$327

in average
lifetime value

37M

37M

health & wellness
subscribers

$14B

$14B

in GMV processed
through Recharge

A dose of subscription invigoration

  • Your customers have full control over their subscription. Whether it is swapping out products or skipping a delivery, we’ve made it all about their preferences and convenience.

  • Product bundles are key to making your brand a must-have in your customers’ wellness rituals. Guide them with curated sets or let them build personalized bundles tailored to their unique goals and shopping habits. Because your brand is not just a product—it’s a daily routine that helps your customers feel and look 
their best.

  • Boost customer satisfaction and brand loyalty by offering customers new products with personalized upsells and free gifts to surprise and delight.

  • Use customer data to identify specific cancellation reasons. With this knowledge, craft personalized winback strategies that resonate with their wellness goals. It’s not just about retaining customers; it’s about keeping them actively engaged and committed to their health journey with you.

Product swap interface displaying Field of Greens superfood and alternative products.
Collagen peptides, algae mask, greens powder, and protein powder displayed for a wellness bundle.
A man smiles while using his phone, with a digital overlay showing new supplement product suggestions and prices.
A woman using her phone is presented with options to cancel or skip a subscription order based on her feedback.
Logo of Apothékary displayed on a black background. A hand drops a tincture into a citrus cocktail beside bottles of herbal wellness drops, fresh fruit, and flowers on a gold and glass bar cart.

Every partnership we form is deeply valued, but our collaboration with Recharge is particularly special given the exceptional value it offers our customers. From working closely with their product team to receiving hands-on support from our CSM, we know that they prioritize our business goals, ensuring we grow together.

Shizu OkusaFounder, Apothékary

Personal, adaptable & ready to optimize

Custom subscription flows with integrated A/B testing deliver real results.

A completed cross-sell flowchart offering a protein powder discount post-checkout with branching paths to either a new product offer or a steeper discount. Starting view of a post-checkout flowchart showing only the initial cross-sell offer for a discounted protein powder.

Conditional cross-sell flows can offer even more products to receptive customers, or steepen discounts to improve conversion.

Start your your retention & growth engine