Build connections through subscriptions

Join over 5,000+ beauty and personal care brands that have taken their direct to consumer strategy to the next level with subscriptions.

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Wide thumbnail for the Recharge and Dr. Squatch customer story video featuring a speaker with branded product imagery in the background

Powering top beauty & personal care merchants

Be more than a  product— be their personal care expert

Elevate your brand from a single item to a guiding light in your customer’s routine. Seamlessly blend your products into their daily ritual with Recharge. Let them curate their subscriptions, swap items as they please, and experience a smooth, hassle-free journey—no coding required on your end.

Beauty & personal care thrive on Recharge

5K+

beauty & personal care
brands on Recharge

$244

in average 
lifetime value

30M

beauty & personal
care subscribers

$6B

GMV processed
through Recharge

Built to power the perfect routine

Empower your customer’s skincare journey

Customers should have full control over every aspect of their subscription. From tweaking delivery dates to adding that new scent they’ve been craving, Recharge is here to make it a seamless, hassle-free experience.
Give customers the tools to build a beauty routine

Your customers can create magic by blending different products with custom bundles or explore handpicked sets for a perfect match. It’s not just bundling; it’s about inspiring them to combine the perfect products for their unique beauty goals.
Help customers discover something they love

Treat your best customers to something special with personalized cross-sell offers and free gifts. Let them continue building their beauty routine with a touch of personalized care from you.
Keep customers subscribed & engaged

Work with your own customer data in Recharge to create personalized strategies that reduce churn and enhance engagement. Discover the reasons behind cancellations, and use ready-made templates to develop winback tactics, ensuring your customers continue with their beauty journey.

A person holding a laptop and smiling while looking at a skincare product set.

A person holding skincare products while looking at a box labeled maris.

A person interacting with a mobile device while reviewing cancellation options.

With millions of subscribers, migrating our subscription program to Recharge was no small feat. The Recharge team was able to handle our massive subscriber migration over a few days without issue.

Meredith GlansbergCEO, quip