Grow carts with Bundles
Bundle your best products together with custom or preset templates. There’s a bundle for every brand.
Optimized for conversion
Accelerate purchases by bundling favorites together. Minimize clicks and maximize conversion.
Boost discovery
Show shoppers products they’ll love. Accelerate new launches or rejuvenate old standbys.
More saving, more sales
Bundles can give customers more for less—and more value for them means more sales for you.
Your best customers love bundles
Bundle buyers explore more and spend more.
50%
50%
more likely to try new products
170%
170%
more spending over time
Build bundles your way
Let shoppers build custom bundles for a personal touch, or curate preset bundles yourself. Both customizable and preset bundles support both recurring and one-time purchases, along with subscription discounts.
Customizable bundles: Flexible & personal
How it works: You set the products and quantities that customers can bundle. Then they bundle what they like.
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Build-a-box
Offer fixed-price recurring boxes that customers fill themselves.
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Establish a new routine
Allow customers to personalize bundles with products from different categories.
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Go beyond the basics
Adopt bundle-and-save to entice shoppers with discounts that increase as the subtotal does.
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Offer rotating selections
Prompt new selections before each order—and set fallbacks for the forgetful.
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Provide curated combos
Hook subscribers with an expertly curated first box, then offer flexibility afterward.
How customized bundles are priced
Fixed
Offer a set number of products at a set price.
Dynamic
Customers choose their own products. The bundle price adjusts accordingly.
Tiered Discounts:
Offer discounts that grow with bundle size to encourage even bigger orders.
Preset bundles:
Craft the perfect pairing
How it works: Easy! Create pre-configured bundles of products at a set prices. Connect customers with products they’ll love to make discovery a breeze.
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Create monthly box clubs
Offer recurring boxes at fixed prices with pre-selected items.
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Curate starter kits
Hook new customers with the perfect combination.
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Promote best sellers
Introduce shoppers to your most-loved products and double down on their success.
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Pair related items
Make it easy for customers to find products that work well together.
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Offer quantity discounts
Customers save when they stock up. You sell more, faster.
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Capture momentum
Pair new or lagging products with top performers to boost sales.
Easy management for you & your customers
Bundles simplifies order management by combining multiple SKUs into one product.
Benefits for brands
- Easy to edit and manage
- Simplifies shipping, logistics & inventory
- Hides out-of-stock inventory at checkout
- Fallback contents keep orders moving
Benefits for subscribers
- Easy to select items and quantities for recurring orders
- Simple to swap for (or purchase with) standard products
- Supports order management features like reschedule, skip & send now
Build bundles into your brand
Take full control of how customers interact with your bundles.
Easy catalog management
Bundles are every bit as sortable, discoverable, and manageable as the rest of your products.
Polished UX
Bundles work seamlessly right out of the box, and come with both one-step and multi-step configuration options.
Custom look & feel
Customize text, colors, and layout with no-code configurations, or go all-out with custom CSS and copy.
Off-the-shelf polish. In-house flexibility
Use our API and SDK to customize off-the-shelf components with bespoke bundle UIs, unique discounts, and anything else you can dream up.
And so [bundles] allowed us to improve our AOV and improve our churn as well. A lot of people were leaving because they wanted custom boxes, and we have a lot of reactivations now because we notified people [that were inactive] that that [build-a-box] feature was available.”
Ismail SalhiFounder, Wildgrain
Read the case study
Our bundles have proved highly effective in increasing our average order value. Additionally, by offering customers a convenient way to explore a variety of flavors, we saw an improvement in customer retention as they discovered their preferred options.”
Max HennonCOO, Brickhouse Nutrition
Read the case study