Wine
Direct-to-consumer wine clubs are incredibly valuable for wineries.
On average, wine clubs grew their membership base by 21.8% in 2021. Recharge empowers your wine club by allowing wineries to:
- Provide curated or customized bundled bottle offerings
- Build customized and flexible membership options
- Identify and reward your most loyal members with special benefits, such as early access to new releases, exclusive in-person tastings, tiered pricing, and added discounts for one-time purchases
- Gain industry advantages, future-proof your technology, and accelerate growth
Notable insights
Recharge currently supports over 200 wineries on Shopify, powering their monthly, quarterly, or annual wine clubs.
From 2021 to 2022, wineries using Recharge doubled the average revenue from their wine clubs.
Wine clubs that empower members to manage their membership through SMS see a retention and customer lifetime value increase of up to 30%.
