The Ultimate Guide to Transactional SMS
SMS is a powerful strategy for managing subscriptions. We dive into key strategies for success, complete with a handy checklist to get you started.
These days, it’s becoming harder and harder for brands to cut through the noise and reach their customers in their inboxes with email messaging. And as technology evolves, consumers expect the brands they engage with to deliver more timely and convenient communication than ever before. The result? SMS marketing is now a strategy customers not only appreciate, but also expect.
Our Ultimate Guide to Transactional SMS dives deep into how your brand can use this strategy to create a more seamless, flexible shopping experience. We break down top examples of merchants who have used RechargeSMS to optimize their business. What’s more, we analyze how they were able to strengthen their relationships with their subscribers in the process—and how you can apply these tactics to take your own business to the next level.
Considering launching transactional SMS strategies for your brand? This guide contains key considerations to help you decide if transactional SMS is a fit for your brand. It also includes a checklist to help you plan for an effective and impactful launch.
Looking to learn more about your brand can benefit from transactional SMS?
Here's a glimpse into what you'll find:
A breakdown on the differences between promotional and transactional SMS
Real-life examples of how top-performing merchants use transactional SMS to increase flexibility and improve their customer experience
An analysis of the benefits of transactional SMS, including increased AOV and LTV, reduced churn, and automated customer support
A checklist to set your business up for success prior to implementing transactional SMS
Frequently asked questions
What is transactional SMS?
Transactional SMS is opening up a line of communication with your customers via text message about their purchase with you. With transactional SMS, you can text your shoppers to notify them of an upcoming subscription charge, offer them options to skip or reschedule a delivery, provide the ability to swap products in their order, and more. Meanwhile, your customers can text you back to manage their subscriptions right from their devices, without having to log on to the customer portal.
What are the potential benefits of transactional SMS for my business?
When used properly, transactional SMS is a powerful strategy for meeting your customers where they are, fortifying the relationship they have with your brand and increasing trust. Customers are drawn to the convenience and flexibility that transactional SMS provides, while your business can benefit from increased AOV, LTV, and retention, as well as reduced customer support needs.
What are some of the features of RechargeSMS?
With RechargeSMS, you can text your subscribers from your own brand-specific phone number. You can leverage the customer data you already have within the Recharge product, and use our texting simulator to preview what your transactional messages will look like on a mobile device.