Frequently asked questions
What role should data and analytics play in my business strategy?
It’s important to use data and analytics to ground your strategy in real insights about your shoppers’ behavior. This can help you measure the effectiveness of your marketing or sales tactics, product development, website design, and more—and help you hone those strategies over time to better reach your customer base.
What are some key areas I should be tracking?
Though every business has different tracking needs depending on its unique customer base, a great place to start is focusing on where your site visitors come from. From each source, how many customers add items to their shopping cart, and how many complete a purchase? Finally, which of your site pages are generating the most sales?
How can I use this guide to optimize my business?
Use this report to learn more about how you can use data and analytics to optimize and scale your business. Dive deep into the impact that this type of reporting can have on growth for your brand, and gain inspiration through real-world examples from other successful merchants.
