Powerful & Profitable Series: Leveraging the Power of Analytics
Explore how to leverage analytics and reporting to better understand your customers and make informed decisions for your business.
In the world of ecommerce, knowing your customers is everything. It can be tempting to make assumptions about how your customers will behave based on your own experiences as a shopper. However, it’s critical to ground your business decisions in data and analytics to drive your strategy in the most effective way possible.
But with so many different possible metrics to track, it can be difficult to know where to begin. What questions should you be looking to answer for your business through analytics? What’s the right balance of quantitative and qualitative data? And what impact can this type of reporting have on your bottom line?
In Leveraging the Power of Analytics, twelve of our industry-leading ecommerce agency partners share their insights on growing your business through thoughtful data reporting. They reveal the strategies they’ve used to help their top clients achieve success, as well as real-world examples to help you visualize your own path.
Ready to get ahead of the game with analytics?
Through this report, answer questions for your brand like:
What key metrics should I be tracking for my business?
What tools can I use to measure and track this data?
How can I use analytics to personalize my subscription program?
Frequently asked questions
What role should data and analytics play in my business strategy?
It’s important to use data and analytics to ground your strategy in real insights about your shoppers’ behavior. This can help you measure the effectiveness of your marketing or sales tactics, product development, website design, and more—and help you hone those strategies over time to better reach your customer base.
What are some key areas I should be tracking?
Though every business has different tracking needs depending on its unique customer base, a great place to start is focusing on where your site visitors come from. From each source, how many customers add items to their shopping cart, and how many complete a purchase? Finally, which of your site pages are generating the most sales?
How can I use this guide to optimize my business?
Use this report to learn more about how you can use data and analytics to optimize and scale your business. Dive deep into the impact that this type of reporting can have on growth for your brand, and gain inspiration through real-world examples from other successful merchants.