Frequently asked questions
What is a customer portal?
A customer portal is a secure hub where your customers can manage their relationship with your business. This includes not only viewing their account information, but also any self-service functions you offer, such as updating a delivery date, swapping a product, or changing a shipping address. Customizing your customer portal to ensure a seamless experience for your customer base is crucial to ensure you’re meeting their specific needs.
What is a checkout flow?
In ecommerce, the digital checkout flow is the progression of steps that prospective customers take to purchase a product or service. This includes adding items to their shopping cart, adding their billing and shipping information, adding payment information, selecting a shipping method, previewing the order, and receiving an order confirmation. Making your checkout process as seamless as possible reduces digital shopping cart abandonment. You can also optimize your checkout flow to increase AOV through cross-sells and upsells.
Why is it important for customers to seamlessly manage their own subscriptions?
Optimizing the customer portal experience for your store allows your customers to manage their own subscriptions without having to engage your support team. This benefits your customers, who can update their orders on their own timetable, as well as your business, which benefits from reduced support needs. Making subscription management as intuitive as possible for your subscribers can increase customer satisfaction and trust in your brand while reducing churn.
