Powerful & Profitable Series: Cross-Selling and Upselling
Understand a variety of tactics you can use to cross-sell and upsell effectively, resulting in higher AOV and LTV for your ecommerce brand.
When cross-selling and upselling to your subscribers, it’s important to walk a fine line. Recommend too frequently, and you risk pushing your customers away. Suggest products that are a poor fit, and you can erode trust in your brand.
But strike the right balance, and these strategies have the potential to increase AOV and revenue for your business. What’s more, they can help your customers find their ideal product match, resulting in greater LTV, brand loyalty, and customer satisfaction.
So—how can you ensure your brand is using these strategies effectively? In Cross-Selling & Upselling, our ecommerce agency partners share the tactics they use with their top clients. They also share creative examples of cross-selling and upselling you can apply to your own business strategy.
Curious about how to add value for both your subscribers and your brand?
With this playbook, answer questions for your brand like:
Should our business offer discount codes for cross-sells and upsells?
Where in the customer journey should we offer cross-sells and upsells?
How can we utilize add-on purchases to maximize the value of a customer’s original purchase?
Frequently asked questions
What is cross-selling?
Cross-selling is a sales and marketing strategy where merchants recommend related, complementary products to customers to supplement their original purchase. These products can include one-time purchases or, for subscription customers, additional, related subscriptions.
What is upselling?
Not to be confused with cross-selling, upselling is also a sales and marketing strategy. Here, merchants recommend an alternative product recommendation to the customer’s original intended purchase—one that offers more benefits for a higher price (also known as an upgrade).
What are the benefits of cross-selling and upselling for my brand?
While the primary goals of cross-selling and upselling are typically to increase AOV and revenue, these strategies also have the potential to optimize the customer experience through their recommendations. Additionally, cross-selling and upselling can both be used to test the viability of new products and increase customer engagement.