Frequently asked questions
What is a brand community?
A brand community is a group of customers who connect with your company beyond just the products you sell. In addition to having a relationship with you as a brand, these individuals also have a relationship with your community itself—whether they’re interacting directly with each other about your products in a social media group or indirectly through a greater shared purpose.
What are the benefits of building a brand community?
Building a brand community is a highly effective strategy for driving customer loyalty. Your customers are more likely to stay with your brand when they are a part of your community, resulting in higher LTV over time. Additionally, your community members are your biggest customer advocates, and can help deepen trust in your brand.
Why are subscription businesses an ideal fit for brand communities?
Due to the recurring nature of their products, subscription businesses have a built-in relationship with their customers. These merchants have natural touchpoints with their customers surrounding their repeating transactions. What’s more, they can study their subscribers’ behavior and feedback over a longer period of time than companies only offering one-time purchases. This makes subscription merchants particularly well-suited for creating a brand community around their offerings.
