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Powerful & Profitable Series: Building a Brand Community
Learn ways to create a successful brand community around your subscriptions and grow customer loyalty.
Today’s consumers aren’t just searching for products and services—they’re also searching for meaning, connection, and shared values with brands. Building a community around your brand is a powerful strategy for boosting customer loyalty and engagement. What’s more, it adds the deeper level of purpose and belonging your subscribers seek.
In Building a Brand Community, industry-leading ecommerce agencies share their insights on how to cultivate that sense of belonging in everything from your tone of voice to your mission to your design. They also explore the powerful effects that this type of branding can have on your bottom line, including increased LTV, conversions, and referrals.
What emotions does your brand experience evoke? How can you create a culture around your products? How can you increase your communication with your subscribers? Answer these questions for your business and drive your future strategy with Building a Brand Community.
Looking to grow your customer loyalty?
With this guide, answer questions for your business like:
What greater purpose or mission does our brand stand for?
What values and passions does our ideal customer have?
What social media platforms should we prioritize to connect with our brand community?
Frequently asked questions
What is a brand community?
A brand community is a group of customers who connect with your company beyond just the products you sell. In addition to having a relationship with you as a brand, these individuals also have a relationship with your community itself—whether they’re interacting directly with each other about your products in a social media group or indirectly through a greater shared purpose.
What are the benefits of building a brand community?
Building a brand community is a highly effective strategy for driving customer loyalty. Your customers are more likely to stay with your brand when they are a part of your community, resulting in higher LTV over time. Additionally, your community members are your biggest customer advocates, and can help deepen trust in your brand.
Why are subscription businesses an ideal fit for brand communities?
Due to the recurring nature of their products, subscription businesses have a built-in relationship with their customers. These merchants have natural touchpoints with their customers surrounding their repeating transactions. What’s more, they can study their subscribers’ behavior and feedback over a longer period of time than companies only offering one-time purchases. This makes subscription merchants particularly well-suited for creating a brand community around their offerings.