Looking beyond transactions with Recharge

From June 2021 to June 2022, the Consumer Price Index for All Urban Consumers saw its largest increase in over 40 years.¹ Prices rose to new heights across the board, requiring merchants to adapt to consumers’ changing budgets and needs.

Despite the challenging economic circumstances, subscription growth continued. While some customers decreased their discretionary spending, a substantial percentage invested in maintaining their relationships specifically with subscription merchants.

But why? We know that subscriptions provide stability for both those who sell them and those who purchase them.² But stability can’t maintain itself—it must be carefully cultivated by thinking beyond the present and anticipating future desires and challenges.

In this report, we dig into the what, why, and how behind 2022’s subscription growth. Over a twelve-month period, we analyzed over 15,000 merchantsLooking for more detailed information on how we made this report? Read our methodology. and their customers to uncover how businesses performed over the course of the year, and how customers were interacting with their subscriptions in new ways.

Through these trends, discover how merchants of all sizes and verticals performed in 2022, as well as the tactics they used to create deeper, more valuable customer relationships.