Blume transforms feminine hygiene with a personalized customer experience

I'm Bunny, CEO and co-founder of Blume.

Blume creates safe and effective period care, body care, and skin care products that help you become the very best version of yourself. Blume has a subscription aspect to our business because Personal Care is something that is replenishable and necessary. We can't really go without deodorant, we need cleanser and for some of our products like Meltdown, which is our acne oil it really becomes such a core part of our daily routine.

We chose Recharge as our subscription provider at Blume because it allows us to really create a customized experience for each customer and to actually have a portal where customers can manage it all by themselves. When we first launched, we only gave, you know customers an option to subscribe, you know once a month–we've actually been able to add on additional layers and continue customizing Recharge really seamlessly adding new products to Recharge removing products from Recharge based off of what our data is telling us.

We do look at Recharge analytics and Recharge customers to see you know, is there certain messaging that work better that gives our customers a longer LTV? Is there certain products that are churned most often if they're purchased on a one month subscription versus a two months. The LTV of our customers who are on a subscription versus, you know, purchasing a la carte and one time is actually almost 3x which is really exciting for us to see.

I think subscriptions are going to be really big part of the future of Blume. We are seeing so much more appetite towards that and customers, you know, really falling in love with the product and realizing that this isn't something that they want to be without.