Scale with your subscribers

Three tips for scaling your subscription business

Ready to grow? These steps are key for scaling your business as your subscriber count increases.

1. Improve subscriber retention.With customer acquisition costs continuing to climb, it’s never been smarter to focus your attention on retaining the subscribers you’ve got.
   Review your cancellations report for context on your current churn reasonsIf subscribers are leaving due to a lack of flexibility, offer skips, swaps, new order schedule intervals, enable more self-serve subscription management tools, and cross-promote via CollectionsMake sure you’ve selected the best customer portal theme for your customers: For instance, Jimmy Joy reduced churn by 7% and support tickets by 40% just by switching their portal to AffinityIf subscribers are losing interest in your product, build delight into your brand, and consider offering extra perks like free shipping on subscriptionsIf subscribers are leaving due to passive churn, augment your charge error notifications and consider an integration like Churn BusterUpdate your automated retention strategies and enable pause subscriptions to catch subscribers before they go, but if you can’t catch them there, drop them in a win-back flow with integrations such as Klaviyo or RecaptureUse Flows to reward subscriber loyalty with surprise and delight experiences the longer customers retain their subscription

2. Reduce support volume.Keep your current subscribers inexpensive to maintain by ensuring help is readily available.
   Publish a subscriptions “Frequently Asked Questions” pageStart managing subscriptions in bulkMake it easier for customers to solve their own problems by enabling passwordless login to the customer portalLaunch RechargeSMS for text-based subscription management on the goIntegrate with your help desk, like Gorgias, so that when questions do make their way to your support team, you can drop ticket resolution time thanks to built-in subscription actionsReduce questions about shipment timelines by sending automated branded delivery updates, through integrations like Klaviyo

3. Simplify your logistics.When in doubt, start at the beginning and finetune your fundamentals.
   Revisit your shipping options or consider a third-party logistics providerSet a cutoff date for new subscription orders to expedite your shipping scheduleEnsure your tech stack is fully integrated with Recharge to avoid gaps and errors

Tools to keep your strategy informedWith up to 14 unique dashboards to compare your business performance against others in your industry and drill down to your areas of opportunity, the best tool when scaling is Recharge Analytics. Start by understanding basic key metrics and then expand your business analytics to determine where you need to focus. Your Recharge Analytics dashboards make it easy to find insights on customer retention, your most successful SKUs, and your current growth trajectory.