Co-founded by Melissa and Matthew Parvis, Fresh Clean Threads was created to fill the market gap around well-constructed, comfortable tee shirts for men. Their special-made cotton/poly shirts are available as a one-time purchase or on a subscription basis, making it easy for male shoppers to always stay stocked up on fresh, clean tees.
Fresh Clean Threads offers a subscription option to club members, which allows them to set up recurring product orders for $44. Along with this offering, they also enable one-time purchases of their products for those who are not quite ready to commit to a long-term subscription.
When the Fresh Clean Threads team decided they were ready to expand their offerings and grow to a larger, more flexible platform, they realized that CrateJoy was no longer the best possible option for their business. Rather than a niche site with limited offerings, they needed something that could scale alongside their operation.
After asking around and doing their research, they decided on Shopify + Recharge for their ecommerce platform and subscription tool, based on agency recommendations and their own findings. The next step was to prepare a migration strategy and plan for the switch-over so that the transition was as seamless as possible.
With 3-4 months of planning around their migration from CrateJoy to Recharge in place, Fresh Clean Threads started on the process of making the move. Along the way, they faced some migration challenges but were able to resolve all issues with the help of an agency partner and the Recharge team.
One of the areas Recharge helped improve the transition period was by making suggestions around win-back campaigns that would encourage existing customers to opt back into subscriptions when needed. With automated notifications via Klaviyo for upcoming charges, subscription cancellations, and more, this saved hours of time around this process.<
Today, Fresh Clean Threads has more than 3,600 active subscribers who are able to take advantage of the flexibility Recharge offers around their subscriptions and one-time purchases. And, with Recharge's backend, Fresh Clean Threads has been able to save on resources. Every month, they save 8-10 hours of work, time they can reinvest in other areas of their growing business.
“With Recharge, we’re able to forecast our product needs for upcoming months with far more accuracy, which allows us the ability to scale and grow with confidence.”
Co-Founder & CEO, Fresh Clean Threads