Custom checkout flow leads to 2x subscriber growth
About
In 2007, founders and coffee lovers Ryan and Colby built and opened the first Verve cafe in Santa Cruz, California. Today, Verve has locations in cities from Los Angeles to San Francisco to Tokyo, and their company celebrates the way coffee unites all through an international community.
In July 2017, during a platform migration, Verve started looking for a new solution that provided automation for an improved customer service experience. After asking around, the Verve team decided on Recharge as a subscriptions solution that was both flexible and responsive.
“We went through a few initial coding and UX issues early on, but those were largely developer-related and we were able to quickly resolve those issues with Recharge’s help.”
Daniel Schmidt
Ecommerce Manager, Verve
Challenge
When Verve needed a new subscriptions platform, they turned to developers to ask for their recommendations. They wanted a resource that had great support, was extremely responsive, and could handle a switch-over of their current list of 1,000+ customers.
After some initial testing, the developers recommended Recharge as a solution that checked all of those boxes and began the transition.
Results
With the help of Recharge, Verve ended up with a subscription program that is now thriving. In the first six months, subscriptions grew by 113%, and today, Verve has now processed more than 19,000 orders leading to more than $500,000 in sales. Along with the growth they’re experiencing, they’re also enjoying the time-saving features like automation and notifications that help them deliver top-notch customer experiences.
“The ability for us to automate our subscription service was a real game-changer. With orders automatically populating into Shopify, it allowed us to concentrate on improving the shopping experience. I highly recommend other businesses use Recharge if they want to succeed in the subscription business.”
Daniel Schmidt
Ecommerce Manager, Verve
