Doubled subscriber base after one email campaign
About
Kopari is a beauty company that sells coconut-based skin products, such as sheer oils, lotions, and scrubs, that hydrate from head to toe. The team believes in using the highest quality 100% organic coconut oil to create products that not only perform, but are also safe for the skin. By combining top ingredients, as well as cutting-edge chemistry, Kopari brings its beauty products to the world.
Kopari is a business built on great products and the people who love them. To accommodate their loyal fans, Kopari wanted to make it easy for customers to collect loyalty points, as well as receive products when they need them. After digging into data to determine when loyal customers bought new products, Kopari was able to make subscription recommendations. After checking out a number of solutions, the team turned to Recharge to offer a subscription program that integrated seamlessly with the existing loyalty program.
“When it came to Recharge, we read a ton of reviews, and saw that the solution was straightforward and easy to use.”
Lanie Depasquale
Former Ecommerce Manager, Kopari
Challenge
The team at Kopari recognized that their customers expected subscriptions. “Subscriptions are a trend in eCommerce, particularly in beauty,” said Lanie DePasquale, eCommerce Manager at Kopari. “Our customers want subscriptions, and everything we do is for our customers. We wanted to offer the option to them.”
Additionally, Kopari’s products are used on a daily basis, which means they run out every few months. Kopari had many repeat customers, and wanted to keep them coming back to buy from the brand.
When it came time to find a solution, the team at Kopari wanted software that allowed them to offer custom subscriptions based on the product. They also wanted a solution that would seamlessly integrate with an existing loyalty program, which rewards customers with points each time they make a purchase.
The team reviewed three subscription options. “One of the platforms seemed really complex, and another was not a favorite of our development team,” said Lanie. “When it came to Recharge, we read a ton of reviews, and saw that the solution was straightforward and easy to use.
Solution
With Recharge, Kopari wound up with a subscription program that offered customers clear benefits. “If a customer signs up for a subscription, they get 10% off that subscription order and free shipping,” said Shannon Murphy, Customer Retention Manager.
The subscription program also integrated with the existing loyalty program they created via Swell Rewards. “We wanted to make sure our subscription service correctly rewarded loyalty points, as we always want to put the customer first,” said Shannon. Today, when a customer signs up for a subscription, they get loyalty points added to their account each time an order is auto-shipped.
Results
Additionally, the Kopari team is receiving stellar support from dedicated account manager. “Our account manager, Kayla, has been incredibly helpful. She walked us through the entire dashboard and made sure we were comfortable with it,” said Lanie. “We haven’t had problems so far, but if we do, I know I can turn to Kayla.”
Finally, customers are catching on to the program. “We recently announced the program via email and saw a 5.5% higher open rate than usual. We also doubled the number of those signed up for subscriptions from that campaign,” said Lanie.
“Subscriptions are a trend in ecommerce, particularly in beauty. Our customers want subscriptions, and everything we do is for our customers. We wanted to offer the option to them.”
Lanie Depasquale
Former Ecommerce Manager, Kopari
