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Sara Heegaard

Sara Heegaard

Sara is a copywriter focused on lifting up Recharge's merchants, partners, and their customers. Before Recharge, her past lives included writing and editing at four different subscription meal kit brands, as well as community management and food and beverage reporting for Wine Spectator. Born and raised in Minnesota, she moved to New York for her undergraduate studies at NYU where she studied literature and creative writing. If she's not writing, editing, eating, or thinking about food, she can usually be found running loops of her local park training for a marathon. Favorite Recharge merchants Sara subscribes to: Cat Person

How to ace subscriber acquisition
How to ace subscriber acquisition

Customer acquisition should be one of your very first focuses after launching subscription offerings on your ecommerce store. After all, to make your recurring offerings truly thrive—and grow and scale your business effectively—you need to attract a core group of returning customers who are committed to your brand. 

The easiest way to calculate LTV potential for your ecommerce business
The easiest way to calculate LTV potential for your ecommerce business

Did you know that offering subscriptions in addition to one-time purchase options can increase your customer lifetime value (LTV) by 230%? 

7 proven upselling techniques to increase your AOV
7 proven upselling techniques to increase your AOV

There’s no secret weapon to increase sales for your ecommerce business—but there are several best practices you can follow, and upselling is a crucial one. This sales and marketing tactic is a powerful strategy for adding value for both your store and your customers. 

Optimize subscriptions for your store with our new ebook!
Optimize subscriptions for your store with our new ebook!

These days, both consumers and businesses are increasingly relying on subscriptions. In fact, according to UnivDatos Market Insights, by 2028, the global subscription ecommerce market is estimated to reach $2.64 trillion. With this in mind, how can subscription businesses set themselves apart from the competition, maximizing revenue while getting the most out of the recurring business model?

Subscription management 101: Optimizing your business for experienced subscription merchants
Subscription management 101: Optimizing your business for experienced subscription merchants

Whether you’re new to subscriptions or experienced with recurring offerings, the right subscription management solution can take your business to the next level. However, the steps to set your store up for success prior to choosing a provider will vary depending on your experience level and existing tech stack.

AOV, LTV, MRR & retention: 2021 subscription growth across product verticals
AOV, LTV, MRR & retention: 2021 subscription growth across product verticals

In order to maximize the benefits of the subscription business model, it’s essential to gain a baseline for your business. Not only should you understand how your store’s performance shifts and changes over time, but also how you stack up to others of your same size and vertical. 

How to set your subscriptions apart with a stellar customer experience
How to set your subscriptions apart with a stellar customer experience

These days, customer experience (CX) is a make-or-break factor for ecommerce brands. Customer expectations are higher than ever, and a poor customer experience can have a monumental impact on a brand’s performance. 

Subscription management 101: Optimizing your business for new subscription merchants
Subscription management 101: Optimizing your business for new subscription merchants

If your ecommerce brand is new to subscriptions, the benefits of a subscription management solution are monumental. This type of software solution allows you to launch recurring offerings more quickly and easily than you would be able to with a home-grown fix. In turn, this allows you to focus on building a base of loyal subscribers while tapping into the power of a recurring revenue stream.

Subscription management 101: The parts that make up the whole
Subscription management 101: The parts that make up the whole

For many merchants interested in the subscription model, there’s no better investment than a subscription management solution. These software solutions involve a curated assortment of different tools and features that work together to automate and optimize key subscription processes. 

Subscription management 101: The secret to ecommerce integrations
Subscription management 101: The secret to ecommerce integrations

When it comes to subscriptions, customization is everything. But that doesn’t just mean customization for your subscribers—it also means customization for your ecommerce business, particularly your tech stack. 

Subscription management 101: Breaking down the solution types
Subscription management 101: Breaking down the solution types

As more and more businesses realize the incredible power of recurring revenue, subscription management has become more important than ever. This refers to all the things that you, as a merchant, control to create a great subscription experience, from the moment a customer signs up until they stop their service with you. 

How to build a genuine brand community
How to build a genuine brand community

Simply put, a brand community is a group of customers who form a relationship with your brand beyond just purchasing your products or services. These customers have an emotional connection with your company, and often with each other. 

Six success secrets for a best-in-class company blog
Six success secrets for a best-in-class company blog

When thinking about inbound marketing and forming a digital marketing strategy, two words often come to mind: company blog. Simply put, launching an official blog opens up a new line of communication between your customers (and potential customers) and your brand. 

Recharge’s subscription management evaluation guide is here!
Recharge’s subscription management evaluation guide is here!

These days, it’s become more important than ever for subscription merchants to deliver a top-notch customer experience. How does one achieve this? By focusing on subscription management—that’s all the ways that you handle customer subscriptions, including the ways you allow them to manage their own subscriptions, working together to offer your customers a flexible, intuitive, and convenient experience.

OLIPOP’s best-in-class customer retention strategy: “Let them lead the way”
OLIPOP’s best-in-class customer retention strategy: “Let them lead the way”

In a world where acquiring a new customer can cost five to ten times more than retaining an existing one, customer retention is everything. How, then, can ecommerce brands build loyalty, increase customer lifetime value (LTV), and keep their existing customers coming back?

How to write the best subscription landing page
How to write the best subscription landing page

If your ecommerce brand sells subscriptions, you’re already familiar with the incredible power of these offerings, from a reliable recurring revenue stream to stronger, longer-lasting customer relationships. But to get the most out of your subscriptions, it’s worth creating a thoughtful and intentional subscription landing page for your brand.

How to increase average order value for your ecommerce store
How to increase average order value for your ecommerce store

Average order value (AOV) is one of the most important performance metrics for any ecommerce site or retail store. It measures the average dollar amount a customer spends in a single transaction with you—and, along with churn rate, lifetime value (LTV), and customer acquisition cost (CAC), it can give you key insights into the health of your business. 

Key benefits & challenges of every food subscription box
Key benefits & challenges of every food subscription box

These days, you can get almost any food delivered straight to your door on subscription. Whether it’s a monthly food subscription box of your favorite snacks or a weekly delivery of delicious meals, food subscriptions take all forms and cater to a variety of different lifestyles. Some, like monthly food subscription boxes of gourmet products, are popular for gift-giving. Others, like meal kits, fit into consumers’ personal daily routines. 

Considering launching replenishment subscriptions? Here’s what you need to know.
Considering launching replenishment subscriptions? Here’s what you need to know.

More and more, consumers are leaning on subscription businesses to fulfill key aspects of their daily lives. As we saw in our latest State of Subscription Commerce Report, the subscription industry is growing at an unprecedented rate. Between 2019 and 2020, subscribers grew 90% year-over-year. What’s more, those new customers were also spending more: Across all verticals, we found that average order value (AOV) for subscription box businesses rose an average of 6%.

Gain lifelong customers with these cross-selling tactics
Gain lifelong customers with these cross-selling tactics

In its best form, cross-selling isn’t purely transactional. Sure, your brand is marketing complementary items or services to your existing customers. And of course, cross-selling is a powerful strategy for increasing revenue, average order value, and lifetime value—particularly for subscription businesses.

The power of personalization: ecommerce quizzes with Octane AI
The power of personalization: ecommerce quizzes with Octane AI

When talking about the ecommerce experience, we hear it again and again: The fewer the clicks, the better. Why? Fewer clicks means less friction and time spent browsing on the user end—meaning it’s less likely that the customer will bounce, or drop off. Makes sense, right?

From onboarding to unboxing: Cat Person’s meticulous customer experience
From onboarding to unboxing: Cat Person’s meticulous customer experience

Jimmy Wu, co-founder and CEO of Cat Person, says it all started with an observation in the pet store. As cat owners themselves, Jimmy and his co-founder, Lambert Wang, realized that cat products were extremely underrepresented on the shelves.

Demystifying headless commerce and progressive web apps with Nacelle
Demystifying headless commerce and progressive web apps with Nacelle

Headless commerce: It’s a term that gets thrown around all the time when discussing ecommerce, especially when discussing the monumental changes 2020 brought to the landscape. But what exactly does it mean to be headless, and what types of companies can benefit from this commerce architecture?

Ecommerce customer expectations with eHouse Studio
Ecommerce customer expectations with eHouse Studio

As the founder and CEO of eHouse Studio, Aaron Quinn has seen the transformation of customer expectations over time from a unique vantage point. The agency, which focuses on creating meaningful ecommerce experiences on Shopify Plus through UX design, strategy, technology, and analytics, recently celebrated 18 years in business.