Today, we’re thrilled to announce the launch of our new guide: Surprise, delight, and the modern tech stack.
Sara is a copywriter focused on lifting up Recharge's merchants, partners, and their customers. Before Recharge, her past lives included writing and editing at four different subscription meal kit brands, as well as community management and food and beverage reporting for Wine Spectator. Born and raised in Minnesota, she moved to New York for her undergraduate studies at NYU where she studied literature and creative writing. If she's not writing, editing, eating, or thinking about food, she can usually be found running loops of her local park training for a marathon. Favorite Recharge merchants Sara subscribes to: Cat Person
Best practices 4 min read5 strategies to reduce cart abandonment
Experts estimate that around half of ecommerce customers will abandon their digital shopping carts before they complete a purchase. And some studies show that, depending on the industry this number could be even higher, reaching an average of 71.24% for retail stores.
How to 5 min readCrunching the numbers: How to reduce customer churn for your ecommerce business
To boost your bottom line in today’s world of rising customer acquisition costs, it’s key to focus on retaining your hard-earned customers. Reducing customer churn can set ecommerce businesses up to get even more value out of each shopper they acquire, ultimately increasing revenue and impacting scalability.
Best practices 4 min read3 technical strategies to implement now for a successful 2023 Cyber Week
Cyber Week is always a milestone period for ecommerce merchants—but 2022 was a record-breaking year. Last year, according to Adobe Analytics data, ecommerce customers spent an unprecedented $11.3 billion on Cyber Monday alone.That's a year-over-year increase of 5.8%. To put it in even more mind-boggling terms, shoppers were spending $12.8 million per minute during the peak hour of Cyber Monday.
Best practices 4 min read5 proven strategies for successful ecommerce holiday planning
The holiday shopping season is a key busy period for online shopping. And not only are consumers purchasing one-off holiday gifts for friends and family—they’re also investing in repeat purchase options.
How to 3 min readStep by step: Converting to Recharge’s Shopify Checkout Integration
One of the major players on the market today, Shopify Checkout is becoming the checkout of choice for more and more merchants. After all, Shopify powers roughly 10% of U.S. ecommerce today, and in 2022 alone, the platform supported 500 million unique online shoppers.
Best practices 6 min read3 crucial marketing strategies for your customer loyalty program
While “customer loyalty” is frequently used as a buzzword in today’s marketing conversations, the concept itself is a profound one. By securing a customer’s trust in key ways, you earn their repeat business—a place in their daily life.
Industry insights 4 min readFrom first-time buyers to loyal customers: Creating a best-in-class LTV strategy
Customer lifetime value (LTV) is all about playing the long game. Ensuring that your shoppers don’t just purchase from you once, but return to you again and again, pays dividends for the health of your business. But this requires having a thoughtful LTV strategy in place to keep customers satisfied and coming back to your store.
Industry insights 4 min read3 game-changing merchants using the Shopify Checkout
The last stop before conversion, your checkout experience has the potential to make or break a sale. Get it right, and customers should seamlessly glide through the purchase process. But if checkout is too slow, cumbersome, or confusing, you risk shoppers abandoning their carts before they’ve officially become a customer.
Industry insights 6 min readThe importance of LTV:CAC ratio for DTC ecommerce brands
Customer lifetime value (LTV) is one of the most important metrics for any ecommerce business to consider. However, to gain deeper and more actionable insights on profitability and viability, it’s crucial to consider LTV in the context of other metrics, such as customer acquisition cost (CAC).
Best practices 6 min readHow to improve retention with ecommerce customer feedback
One of the most crucial parts of maintaining any relationship is listening, and customer relationships are no different. To stick with you for the long haul, customers need to know that you’re attentive to their problems and desires. What’s more, they need to understand that you’re willing to take action to make their priorities a reality.
Industry insights 4 min readThe ease of Shopify Checkout: 4 benefits for subscription merchants
The most effective checkout is the one your customers barely have to think about.
Best practices 5 min read6 ecommerce retention strategies to maximize repeat business
Retention is everything in today’s ecommerce market. Reports have found that the costs to acquire new customers for both B2B and B2C companies have increased roughly 60% in the last 5 years, making it all the more important to keep those hard-earned customers with your business.
Best practices 6 min readFrom awareness to advocacy: Customer journey optimization strategies for every stage
When faced with problems, many of us often give or receive the same advice: “Put yourself in the other person’s shoes.” This mindset is the bread and butter of DTC companies, as the problems and perspectives of their customers shape every aspect of their brand, from product development to shipping options to marketing.
Best practices 4 min read3 secrets to higher AOV for beverage subscriptions
There’s never been a better time to capitalize on the non-alcoholic beverage market. According to Statista, revenue in the non-alcoholic beverage market in 2023 amounts to nearly $500 billion USD.
Industry insights 5 min readTea & coffee subscription marketing strategies to attract & retain customers
For many people around the world, enjoying a cup of tea or coffee is a favorite daily ritual. And as subscriptions gain momentum and consumers become increasingly interested in recurring purchase options across verticals, the coffee industry has followed suit.
Industry insights 4 min readPopular subscription actions & trends in 2022
Our latest industry research showed that in 2022, despite the challenges of the year, subscription merchants outdid their previous performance in five key metrics. Year-over-year, on average, AOV increased by 11%, LTV by 12%, and MRR by 7%—along with improvements in annual retention in monthly churn.
Industry insights 6 min readHow the loyal customer journey differs from the traditional customer journey
Awareness, consideration, purchase, retention, and advocacy: The five stages of the customer journey are familiar territory for ecommerce brands. What are less familiar—yet also highly valuable—are the differences between a typical customer’s journey and a loyal customer’s journey.
Best practices 6 min readWinning strategies & features for the subscription meal kit industry
Meal kit business is booming. Among a variety of other benefits, consumers love meal kits for their convenience and time-savings. After all, with these offerings, there’s no need to brainstorm dinner options or go to grocery stores to get fresh ingredients. Some kits even provide pre-prepped ingredients or ready-to-eat meals.
Best practices 5 min readAdvanced tactics for ecommerce subscription optimization
In recent years, the global ecommerce subscription market has been skyrocketing in value. Recharge’s latest State of Subscription Commerce report found that in 2022, subscription businesses saw an average of 12% year-over-year growth in lifetime value, 11% growth in average order value, and 7% growth in monthly recurring revenue.
Industry insights 5 min readHow subscription brands leveled up retention & churn in 2022
While there are several metrics that are critical to ecommerce merchants’ success, few are more important in today’s market than customer churn and retention. With the rise of inflation over the past year, competition for customers’ dollars has become more and more fierce. And, now more than ever, merchants are focusing on what they can do to earn long-term customer loyalty.
Industry insights 8 min readThe importance of customer satisfaction in ecommerce: How to keep your customers coming back
More and more, customers are prioritizing fantastic shopping experiences when choosing to make a purchase. According to a customer experience report by PWC, 59% of customers in the U.S. will walk away after multiple bad experiences, and 17% will walk away after just one bad experience.
Industry insights 5 min readAOV, LTV & MRR increased for subscription merchants in 2022
Despite the economic challenges 2022 presented for both merchants and consumers, subscription businesses showed a unique ability to weather the storm. Our recent analysis of over 15,000 subscription merchants and their subscribers found substantial year-over-year increases in several key metrics, including AOV (average order value), LTV (customer lifetime value), and MRR (monthly recurring revenue).
Industry insights 4 min read4 surprising facts about subscription management
Subscription management is a vast and highly technical topic that includes all the various ways that you handle your customers’ orders—from recurring payment processing to order adjustments. Get subscription management right, and you create positive customer experiences that keep subscribers with your business in the long term. But fall short, and your customers may churn before you benefit from their true value.
Industry insights 5 min readAnnouncing Recharge’s interactive 2023 State of Subscription Commerce report
We’re thrilled to announce the launch of Recharge’s 2023 State of Subscription Commerce report!
Best practices 7 min readHow to build a value-driving paid membership program
Paid membership programs are a powerful way to add value for both your business and customers. In fact, according to a 2020 survey by McKinsey, consumers who pay for loyalty programs are 60% more likely to spend more on the brand after they subscribe to the program. But how, exactly, can you build the best paid loyalty program for your unique business and customer base?
How to 8 min readHow to start a wine subscription box business
People have been transporting wine around the world for thousands of years—so if you thought wine deliveries are a relatively new creation, think again. While today’s wine shipments look a whole lot different from those of ancient Mesopotamia, it should come as no surprise that there continues to be proven consumer interest in these offerings.
Best practices 5 min readYour 6-item checklist to create a winning subscription customer experience
To stand apart from the competition in today’s market, it’s become increasingly important for subscription-based companies to prioritize their customer experience. An intuitive and flexible subscriber experience can not only encourage prospective customers to choose your brand, but also incentivize current customers to stay subscribed.
Best practices 5 min readTackle subscription churn with these 4 crucial tactics
In order to get the most value out of recurring revenue, it’s crucial to focus on your subscriber churn rate. This metric refers to the percentage of your subscribers who leave your business over a set period of time, and it poses a direct threat to the long-term customer relationships that subscription businesses rely on.
How to 5 min readHow to calculate the lifetime value of a customer
When it comes to the tools in your toolbox of ecommerce metrics, customer lifetime value is among the most important. But how exactly can you calculate customer lifetime value—and what are the benefits and potential drawbacks of doing so?
Best practices 5 min readEcommerce email marketing design ideas & best practices
When it comes to your digital marketing strategy, your email campaigns should be a primary focus. Through subscribers’ inboxes, email marketers can increase sales, strategically promote certain products, re-engage inactive customers, and more.
Industry insights 3 min readEvaluate your subscription management software needs with our interactive guide!
Making the decision to launch subscriptions is easy. The real challenge? Selecting your subscription management software. With so many options on the market, each with different specialties, it’s crucial to cut through the noise and pinpoint the best provider for your unique business.
Best practices 6 min read5 gift-with-purchase ideas for a successful GWP campaign
Have you ever upgraded your internet because the purchase came with a free subscription to a streaming service? Or clicked “add to cart” because hitting a certain order minimum would earn you a gift card toward a future shopping trip?
Best practices 6 min read5 proven strategies to increase subscription sales
So, you’ve attracted a core group of subscribers to your business. To build on that momentum, where should you turn your focus to next? Our answer: Get more value out of each of those existing customers by growing your subscription sales.
Industry insights 3 min readSubscription industry growth in 2021: Trends for merchants of all sizes
More and more, the subscription business model is gaining traction over traditional business models. The subscription economy is predicted to reach $2.64 trillion by 2028, and the subscription business model offers merchants enormous opportunities for recurring revenue growth. For customers, subscriptions also offer value in the form of cost savings and convenience.
Best practices 5 min readHow to ace subscriber acquisition
Customer acquisition should be one of your very first focuses after launching subscription offerings on your ecommerce store. After all, to make your recurring offerings truly thrive—and grow and scale your business effectively—you need to attract a core group of returning customers who are committed to your brand.
Product features 3 min readThe easiest way to calculate LTV potential for your ecommerce business
Did you know that offering subscriptions in addition to one-time purchase options can increase your customer lifetime value (LTV) by 230%?
Best practices 8 min read7 proven upselling techniques to increase your AOV
There’s no secret weapon to increase sales for your ecommerce business—but there are several best practices you can follow, and upselling is a crucial one. This sales and marketing tactic is a powerful strategy for adding value for both your store and your customers.
Best practices 4 min readOptimize subscriptions for your store with our new ebook!
These days, both consumers and businesses are increasingly relying on subscriptions. In fact, according to UnivDatos Market Insights, by 2028, the global subscription ecommerce market is estimated to reach $2.64 trillion. With this in mind, how can subscription businesses set themselves apart from the competition, maximizing revenue while getting the most out of the recurring business model?
How to 4 min readSubscription management 101: Optimizing your business for experienced subscription merchants
Whether you’re new to subscriptions or experienced with recurring offerings, the right subscription management solution can take your business to the next level. However, the steps to set your store up for success prior to choosing a provider will vary depending on your experience level and existing tech stack.
Industry insights 4 min readAOV, LTV, MRR & retention: 2021 subscription growth across product verticals
In order to maximize the benefits of the subscription business model, it’s essential to gain a baseline for your business. Not only should you understand how your store’s performance shifts and changes over time, but also how you stack up to others of your same size and vertical.
How to 4 min readHow to set your subscriptions apart with a stellar customer experience
These days, customer experience (CX) is a make-or-break factor for ecommerce brands. Customer expectations are higher than ever, and a poor customer experience can have a monumental impact on a brand’s performance.
How to 5 min readSubscription management 101: Optimizing your business for new subscription merchants
If your ecommerce brand is new to subscriptions, the benefits of a subscription management solution are monumental. This type of software solution allows you to launch recurring offerings more quickly and easily than you would be able to with a home-grown fix. In turn, this allows you to focus on building a base of loyal subscribers while tapping into the power of a recurring revenue stream.
Best practices 4 min readSubscription management 101: The parts that make up the whole
For many merchants interested in the subscription model, there’s no better investment than a subscription management solution. These software solutions involve a curated assortment of different tools and features that work together to automate and optimize key subscription processes.
Best practices 6 min readSubscription management 101: The secret to ecommerce integrations
When it comes to subscriptions, customization is everything. But that doesn’t just mean customization for your subscribers—it also means customization for your ecommerce business, particularly your tech stack.
Industry insights 5 min readSubscription management 101: Breaking down the solution types
As more and more businesses realize the incredible power of recurring revenue, subscription management has become more important than ever. This refers to all the things that you, as a merchant, control to create a great subscription experience, from the moment a customer signs up until they stop their service with you.
Best practices 6 min readSix success secrets for a best-in-class company blog
When thinking about inbound marketing and forming a digital marketing strategy, two words often come to mind: company blog. Simply put, launching an official blog opens up a new line of communication between your customers (and potential customers) and your brand.
Best practices 5 min readRecharge’s subscription management evaluation guide is here!
These days, it’s become more important than ever for subscription merchants to deliver a top-notch customer experience. How does one achieve this? By focusing on subscription management—that’s all the ways that you handle customer subscriptions, including the ways you allow them to manage their own subscriptions, working together to offer your customers a flexible, intuitive, and convenient experience.
How to 6 min readHow to write the best subscription landing page
If your ecommerce brand sells subscriptions, you’re already familiar with the incredible power of these offerings, from a reliable recurring revenue stream to stronger, longer-lasting customer relationships. But to get the most out of your subscriptions, it’s worth creating a thoughtful and intentional subscription landing page for your brand.
How to 5 min readHow to increase average order value for your ecommerce store
Average order value (AOV) is one of the most important performance metrics for any ecommerce site or retail store. It measures the average dollar amount a customer spends in a single transaction with you—and, along with churn rate, lifetime value (LTV), and customer acquisition cost (CAC), it can give you key insights into the health of your business.
Industry insights 6 min readKey benefits & challenges of every food subscription box
These days, you can get almost any food delivered straight to your door on subscription. Whether it’s a monthly food subscription box of your favorite snacks or a weekly delivery of delicious meals, food subscriptions take all forms and cater to a variety of different lifestyles. Some, like monthly food subscription boxes of gourmet products, are popular for gift-giving. Others, like meal kits, fit into consumers’ personal daily routines.
Industry insights 6 min readConsidering launching replenishment subscriptions? Here’s what you need to know.
More and more, consumers are leaning on subscription businesses to fulfill key aspects of their daily lives. As we saw in our latest State of Subscription Commerce Report, the subscription industry is growing at an unprecedented rate. Between 2019 and 2020, subscribers grew 90% year-over-year. What’s more, those new customers were also spending more: Across all verticals, we found that average order value (AOV) for subscription box businesses rose an average of 6%.
Industry insights 6 min readGain lifelong customers with these cross-selling tactics
In its best form, cross-selling isn’t purely transactional. Sure, your brand is marketing complementary items or services to your existing customers. And of course, cross-selling is a powerful strategy for increasing revenue, average order value, and lifetime value—particularly for subscription businesses.
Industry insights 8 min readThe power of personalization: ecommerce quizzes with Octane AI
When talking about the ecommerce experience, we hear it again and again: The fewer the clicks, the better. Why? Fewer clicks means less friction and time spent browsing on the user end—meaning it’s less likely that the customer will bounce, or drop off. Makes sense, right?
Industry insights 9 min readFrom onboarding to unboxing: Cat Person’s meticulous customer experience
Jimmy Wu, co-founder and CEO of Cat Person, says it all started with an observation in the pet store. As cat owners themselves, Jimmy and his co-founder, Lambert Wang, realized that cat products were extremely underrepresented on the shelves.
Industry insights 5 min readDemystifying headless commerce and progressive web apps with Nacelle
Headless commerce: It’s a term that gets thrown around all the time when discussing ecommerce, especially when discussing the monumental changes 2020 brought to the landscape. But what exactly does it mean to be headless, and what types of companies can benefit from this commerce architecture?
Industry insights 5 min readEcommerce customer expectations with eHouse Studio
As the founder and CEO of eHouse Studio, Aaron Quinn has seen the transformation of customer expectations over time from a unique vantage point. The agency, which focuses on creating meaningful ecommerce experiences on Shopify Plus through UX design, strategy, technology, and analytics, recently celebrated 18 years in business.