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Sara Heegaard

Sara Heegaard

Sara is a copywriter focused on lifting up Recharge's merchants, partners, and their customers. Before Recharge, her past lives included writing and editing at four different subscription meal kit brands, as well as community management and food and beverage reporting for Wine Spectator. Born and raised in Minnesota, she moved to New York for her undergraduate studies at NYU where she studied literature and creative writing. If she's not writing, editing, eating, or thinking about food, she can usually be found running loops of her local park training for a marathon. Favorite Recharge merchants Sara subscribes to: Cat Person

Subscription management 101: Breaking down the solution types
Subscription management 101: Breaking down the solution types

As more and more businesses realize the incredible power of recurring revenue, subscription management has become more important than ever. This refers to all the things that you, as a merchant, control to create a great subscription experience, from the moment a customer signs up until they stop their service with you. 

How to build a genuine brand community
How to build a genuine brand community

Simply put, a brand community is a group of customers who form a relationship with your brand beyond just purchasing your products or services. These customers have an emotional connection with your company, and often with each other. 

Six success secrets for a best-in-class company blog
Six success secrets for a best-in-class company blog

When thinking about inbound marketing and forming a digital marketing strategy, two words often come to mind: company blog. Simply put, launching an official blog opens up a new line of communication between your customers (and potential customers) and your brand. 

Recharge’s subscription management evaluation guide is here!
Recharge’s subscription management evaluation guide is here!

These days, it’s become more important than ever for subscription merchants to deliver a top-notch customer experience. How does one achieve this? By focusing on subscription management—that’s all the ways that you handle customer subscriptions, including the ways you allow them to manage their own subscriptions, working together to offer your customers a flexible, intuitive, and convenient experience.

OLIPOP’s best-in-class customer retention strategy: “Let them lead the way”
OLIPOP’s best-in-class customer retention strategy: “Let them lead the way”

In a world where acquiring a new customer can cost five to ten times more than retaining an existing one, customer retention is everything. How, then, can ecommerce brands build loyalty, increase customer lifetime value (LTV), and keep their existing customers coming back?

How to write the best subscription landing page
How to write the best subscription landing page

If your ecommerce brand sells subscriptions, you’re already familiar with the incredible power of these offerings, from a reliable recurring revenue stream to stronger, longer-lasting customer relationships. But to get the most out of your subscriptions, it’s worth creating a thoughtful and intentional subscription landing page for your brand.

How to increase average order value for your ecommerce store
How to increase average order value for your ecommerce store

Average order value (AOV) is one of the most important performance metrics for any ecommerce site or retail store. It measures the average dollar amount a customer spends in a single transaction with you—and, along with churn rate, lifetime value (LTV), and customer acquisition cost (CAC), it can give you key insights into the health of your business. 

Considering launching replenishment subscriptions? Here’s what you need to know.
Considering launching replenishment subscriptions? Here’s what you need to know.

More and more, consumers are leaning on subscription businesses to fulfill key aspects of their daily lives. As we saw in our latest State of Subscription Commerce Report, the subscription industry is growing at an unprecedented rate. Between 2019 and 2020, subscribers grew 90% year-over-year. What’s more, those new customers were also spending more: Across all verticals, we found that average order value (AOV) for subscription box businesses rose an average of 6%.

Gain lifelong customers with these cross-selling tactics
Gain lifelong customers with these cross-selling tactics

In its best form, cross-selling isn’t purely transactional. Sure, your brand is marketing complementary items or services to your existing customers. And of course, cross-selling is a powerful strategy for increasing revenue, average order value, and lifetime value—particularly for subscription businesses.

The power of personalization: ecommerce quizzes with Octane AI
The power of personalization: ecommerce quizzes with Octane AI

When talking about the ecommerce experience, we hear it again and again: The fewer the clicks, the better. Why? Fewer clicks means less friction and time spent browsing on the user end—meaning it’s less likely that the customer will bounce, or drop off. Makes sense, right?

From onboarding to unboxing: Cat Person’s meticulous customer experience
From onboarding to unboxing: Cat Person’s meticulous customer experience

Jimmy Wu, co-founder and CEO of Cat Person, says it all started with an observation in the pet store. As cat owners themselves, Jimmy and his co-founder, Lambert Wang, realized that cat products were extremely underrepresented on the shelves.

Demystifying headless commerce and progressive web apps with Nacelle
Demystifying headless commerce and progressive web apps with Nacelle

Headless commerce: It’s a term that gets thrown around all the time when discussing ecommerce, especially when discussing the monumental changes 2020 brought to the landscape. But what exactly does it mean to be headless, and what types of companies can benefit from this commerce architecture?

Ecommerce customer expectations with eHouse Studio
Ecommerce customer expectations with eHouse Studio

As the founder and CEO of eHouse Studio, Aaron Quinn has seen the transformation of customer expectations over time from a unique vantage point. The agency, which focuses on creating meaningful ecommerce experiences on Shopify Plus through UX design, strategy, technology, and analytics, recently celebrated 18 years in business.