When trying to scale a subscription commerce brand, there are no silver bullets. Your overall success depends on the business plan and subscription model, but a handful of strategies employed together can help you stack the deck when scaling a brand.
Chase’s focus on relationship building enables him to work closely with the Recharge Agency Partner network in his role as Partner Marketing Manager. His background in psychology fuels him to continue asking questions to learn more about the people who scale ecommerce businesses and as the podcast host of Hit Subscribe, he can deliver those stories to merchants around the world. Outside of work, he’s passionate about fitness, cocktails, and the Boston Celtics. Favorite Recharge merchants Chase subscribes to: Wohven, Tiege Hanley, Blueland
Industry insights 10 min readHow Underwaterpistol weathered the pandemic—and came out stronger
On March 23, 2020, UK Prime Minister Boris Johnson announced a country-wide lockdown, instructing all non-essential businesses to close. Overnight, pubs, restaurants, retailers, and gyms closed their doors, not knowing when — or even if — they would reopen.
How to 3 min readHow to use UTM parameters for subscription revenue attribution
Marketers have been using UTM parameters for decades to track the effectiveness of their campaigns. In an increasingly competitive ecommerce world, it is more important than ever that a business understands the effectiveness of its marketing tactics.
Industry insights 4 min readWrap up from ProfitWell Recur
Last week, the Recharge team attended Recur and was immersed in a full day worth of strategic subscription content. Led by ProfitWell CEO Patrick Campbell, the content was intriguing and thought provoking and led to multiple actionable takeaways throughout the day. If you weren’t lucky enough to attend, here is a sample of our favorite content - but also make sure you attend next year!
Best practices 4 min readUsing PayPal + other credit card processors in tandem
PayPal or other payment processor? You no longer have to choose: Recharge now supports PayPal in conjunction with other payment processors like Stripe, Braintree, or Authorize.net.
Product features 6 min readHow to use data-driven insights with Recharge enhanced analytics
How much do you really know about your customers?
Product features 8 min readWhat is the theme engine? How to empower your customers via the customer portal
Creating a rich customer experience has always been at the core of Recharge's beliefs. Merchants have long sought a way to increase functionality and flexibility for the customer without the added stress of unnecessary developer time or frustration. Running a business is difficult enough, but worrying about how a customer might interact with your brand if they need to adjust their next shipment shouldn’t be a place where too many resources are needed.
Industry insights 4 min readSCA: What it means for subscription merchants
On September 14, 2019, Strong Customer Authentication (SCA) requirements will take effect in the European Economic Area (EEA). These new requirements are part of the revised Payment Services Directive (PSD2) regulations and require that additional authentication measures to be taken for certain online transactions.
How to 6 min readHow to automate text messages to boost LTV and reduce churn
It is no secret that technology is changing the lives of people everywhere. With respect to ecommerce, day to day routines have drastically improved. Grocery shopping can be accomplished sitting on your couch using an app, learning new skills is as easy as taking an online course, even the simplest things like getting your morning smoothie can be automated so customers don’t even have to think about the process anymore.
How to 6 min readHow to use upcoming order emails to proactively reduce churn
Want to know why so many subscription businesses are failing to grow?
Merchant spotlight 2 min readSubSummit 2019 Cube Awards
For many merchants who build off the Recharge platform, the highlight of SubSummit 2019 was the Cube Awards ceremony. The finalists received top votes from peers, other box owners who submitted nominations based on each individual category. This year 30% of the finalists were Recharge merchants including over 50% of the winners!
Best practices 8 min read3 ways to improve your brand’s post-purchase marketing strategy
Retaining your consumer base is just as important as bringing in new customers - if not more so. Subscriptions are a natural way to keep customers returning, but continuing to build brand loyalty and awareness makes those customers advocates. This can not only increase their lifetime value, but also attract potential customers from their following. So, what can you do to improve both LTV and create advocates from existing customers? Two words: post-purchase marketing.
Best practices 12 min readWhy investing in your customer portal can improve retention
You’ve been wanting to invest resources into improving your customer portal.
Merchant spotlight 2 min readMerchant spotlight: Manscaped
10,000+ subscribers32% month-over-month growth25,000+ subscribers projected by 2018 year-end Founded in January 2017 in San Diego, Manscaped is a men's hygiene brand that focuses on empowering men with precision engineered tools and pH balanced formulations optimized for below-the-waist grooming. Their focus is providing men with easy to use manscaping kits that give men confidence and the right tools for the job. And today, they’re seeing 32% month-over-month growth rate.
How to 4 min readHow to build the perfect ecommerce store: Gorgias.io
This post is part four of an ongoing series that will outline how subscription merchants can build the perfect eCommerce store with the help of Recharge-friendly integrations. In this post, we’ll be focusing on customer support through the Gorgias integration.When it comes to maintaining customer loyalty, it’s essential to have a reliable customer service process in place.
How to 3 min readHow to build the perfect ecommerce store: Swell Rewards
This post is part three of an ongoing series that will outline how subscription merchants can build the perfect ecommerce store with the help of Recharge-friendly integrations. In this post, we’ll be focusing on churn reduction and customer loyalty through the Swell Rewards integration.
Best practices 11 min readThe ultimate guide to working with a new subscription client
Subscriptions are up a whopping 100% over the past five years within the e-commerce industry. And while this growth rate sounds great, perfecting the subscription model is easier said than done. This realm is still fairly new to the e-commerce world, and many brands are looking for help with everything from migrations to subscription optimizations and more. That’s where a smart, cutting-edge agency can step in to help lead the way.
How to 3 min readHow to build the perfect ecommerce store: CartHook
This post is part two of an ongoing series that will outline how subscription merchants can build the perfect ecommerce store with the help of Recharge-friendly integrations. In this post, we’ll be focusing on upselling through the CartHook integration.
How to 5 min readHow to build the perfect ecommerce store: Smile.io
This post is part one of an ongoing series that will outline how subscription merchants can build the perfect ecommerce store with the help of Recharge-friendly integrations. In this post, we’ll be focusing on churn reduction and customer loyalty through the Smile.io integration.
Industry insights 3 min readThe ultimate coffee subscription experience: From website to first cup
Most subscription retailers know what their own customer experience looks like from start to finish. But wouldn’t it be interesting to take a peek inside how another brand does things?You’d be able to see what their online ordering process and checkout flow looks like, examine their packaging and shipping time, and with an unboxing, you’d get to see exactly what the product looks like when it arrives at the customer’s doorstep.The good news is: You get to do that today.I documented my experience ordering a subscription product from start to finish, and am going to walk you through what that was like. Let’s jump right in.
Merchant spotlight 3 min readTop 5 beauty product subscriptions for the cosmetic-obsessed
In this post, we’ll be highlighting five of our favorite beauty product subscriptions that range from cosmetics to hair care and beyond. Each company offers unique, high-quality products that any beauty-lover will crave.1. VegamourIf you’re looking for a lash growth system but are concerned about safety and the ingredients used in the product, look no further. Vegamour’s clinically tested vegan formula helps users get thicker and fuller lashes without toxic ingredients like carcinogens or synthetic hormones. Plus: It’s never tested on animals and is 100% cruelty-free.
How to 3 min readHow to use LoyaltyLion to reward your subscribers
For all retailers, loyalty is extremely important. The reason: It’s powerful. From reducing churn to driving repeat purchases, customer loyalty has a major impact on a business’s bottom line.In fact, data from Temkin Group shows that loyal customers are 5x as likely to repurchase, 5x as likely to forgive, 4x as likely to refer, and 7x as likely to try a new offering. Not bad, right?Boosting loyalty is especially important within the subscription model. Loyalty-focused efforts add sustainability to operations, lower marketing costs, and improve the long-term viability of a business.However, some merchants can feel intimidated by the idea of introducing a robust loyalty program. They worry it’ll be expensive, complex, and time-consuming. The good news is: Introducing a loyalty program is a whole lot simpler with the help of tools like LoyaltyLion.Using the Recharge and LoyaltyLion integration, you can quickly set up a program that rewards loyal subscribers and that spearheads retention efforts. In no time at all, you can start incentivizing the customers you’ve worked hard to acquire — and get on the path that transforms subscribers into long-term fans and supporters.LoyaltyLion + Recharge in ActionThere are a few key ways you can use the LoyaltyLion integration to start producing positive results for your business:
Best practices 4 min readHow to choose the best Shopify theme for your subscription business
Today we’re excited to post a guest post from our friends over at Pixel Union, the leaders in designing and building Shopify themes: