We’ve all heard that it’s easier (not to mention cheaper) to retain an existing customer than it is to acquire a new one. This statement has profound effects on the bottom line. Even increasing customer retention rates by a few percent can increase profits significantly.
Gordon is a Growth Account Manager on the Customer Success team at Recharge.
Best practices 5 min readThe golden rule of customer experience
These days, we all expect a level of ease and control when it comes to our life experiences, be it getting an oil change, hiring a plumber, or even doing our taxes. Naturally, ecommerce customers expect the very same—which is why it’s crucial for brands to ensure that their offerings are easy, convenient, and intuitive.
Industry insights 3 min readWhy are subscriptions so popular?
Subscriptions become popular for one main reason: convenience. Whether they’re associated with a streaming service, SaaS product, or DTC retail brand, subscriptions allow companies to realize recurring revenue, while also providing customers with regular and predictable deliveries of content or products.