In the world of subscriptions, there are two types of churn: active and passive (aka dunning). Active churn is when customers voluntarily cancel their subscription with you, whereas passive churn is when they leave for reasons out of their direct control. If you’ve been working on increasing the customer LTV on your store, you’ve most likely delved into the world of active churn. Some questions you may have asked yourself during this time is:
How to 4 min readHow to empower your subscribers with upcoming order notifications
In the world of subscriptions and online shopping, the topic of upcoming order notifications can be confusing to navigate. Many brands swear by these notifications as an opportunity to optimize the customer experience. Others may be hesitant to enable them out of fear that they will increase customer churn.