For a long time, the complexities of recurring billing for Shopify sellers have left merchants feeling limited in what they can and can’t do.But that’s no longer a problem, thanks to Recharge’s Application Programming Interface (API).In this post, we’ll take a high-level look at the Recharge API as well as some of the ways subscription merchants are putting it to good use.Note: This post is somewhat technical because the API must be used by a developer. However, customizing the user experience of your website opens lots of doors for a unique purchasing experience.
Product features 3 min readHow to use the new workflow feature for free trials
In the past, setting up free trials or discounted trial workflows with Recharge was a bit complex. But no more. There’s now a simple, way to set up trial workflows that get new customers hooked on your products and then converts them into loyal, long-term subscribers.This is good news, as some data shows that as many as 7 out of 10 users who start a free trial and enter a payment method will convert into paying customers.Want to see the different ways merchants are already using this new feature? We gathered a few use case examples so you can start thinking about how you, too, can take advantage of trial workflows right away.1. Activating new customers with free trialThe secret to retaining customers is to get them activated and on board with the subscription-based products you’re selling. Free trial workflows are a foot in the door to that entire process.Linhart, for example, uses Recharge’s out-of-box trial workflow with the first order free — customers just pay $5 for shipping. Fourteen days later, the trial ends and the next order ($16 with free shipping) is charged. The regular subscription frequency picks up after that.
Product features 2 min readHow to use Recharge’s new cancellation prevention and customer retention tool
Here at Recharge, we’re always listening to our customers and working to incorporate your feature requests into our platform. Our latest addition is a set of cancellation prevention and customer retention capabilities that will help you reduce subscriber churn.Subscriber churn is one of the most dangerous threats to the success of a subscription business. Think of your business as a bucket you’re trying to fill with water. However, if you have holes in your bucket — and water is constantly escaping — you’re never going to keep your bucket full. That’s what subscriber churn does to a business: it negates your sales and marketing efforts with subscriber cancellations. It doesn’t matter how many new customers you’re bringing in if you’re losing them at a higher rate. And since 25 out of 26 unhappy customers churn without ever complaining, it’s important to have automated tools in place to try and prevent that.With that purpose in mind, here are 5 things you can now do on our platform: