Clayton McAllister

In the past, setting up free trials or discounted trial workflows with Recharge was a bit complex. But no more. There’s now a simple, way to set up trial workflows that get new customers hooked on your products and then converts them into loyal, long-term subscribers.This is good news, as some data shows that as many as 7 out of 10 users who start a free trial and enter a payment method will convert into paying customers.Want to see the different ways merchants are already using this new feature? We gathered a few use case examples so you can start thinking about how you, too, can take advantage of trial workflows right away.1. Activating new customers with free trialThe secret to retaining customers is to get them activated and on board with the subscription-based products you’re selling. Free trial workflows are a foot in the door to that entire process.Linhart, for example, uses Recharge’s out-of-box trial workflow with the first order free — customers just pay $5 for shipping. Fourteen days later, the trial ends and the next order ($16 with free shipping) is charged. The regular subscription frequency picks up after that.

Here at Recharge, we’re always listening to our customers and working to incorporate your feature requests into our platform. Our latest addition is a set of cancellation prevention and customer retention capabilities that will help you reduce subscriber churn.Subscriber churn is one of the most dangerous threats to the success of a subscription business. Think of your business as a bucket you’re trying to fill with water. However, if you have holes in your bucket — and water is constantly escaping — you’re never going to keep your bucket full. That’s what subscriber churn does to a business: it negates your sales and marketing efforts with subscriber cancellations. It doesn’t matter how many new customers you’re bringing in if you’re losing them at a higher rate. And since 25 out of 26 unhappy customers churn without ever complaining, it’s important to have automated tools in place to try and prevent that.With that purpose in mind, here are 5 things you can now do on our platform:

As illustrated by the rise in online consumer shopping and familiarity with recurring payments, the ecommerce subscription business model continues to gain popularity. This post explores 10 great examples of ecommerce subscription businesses along with the tactics they use in their success.