About

In 2014, two-time Olympian and five-time U.S. 800m champion Nick Symmonds partnered with his coach Sam Lapray to create Run Gum® — a caffeine-enhanced, zero-calorie gum that gives a quick boost of energy when it’s most needed by athletes and “anyone on the run.” Born from a passion for pushing limits, Run Gum has created an inspiring culture that drives people to maximize their performance both in sport and in life.

Subscription type

Refills

Summary

Run Gum® has long been using ReCharge to power its subscriptions and energize people on the go. When they saw our recent integration with Smile.io — they decided to take their subscription service to the next level with this customer rewards addition. Not only did Run Gum love working with the team at Smile.io, but they had their most successful quarter after the launch.


+200%
repeat purchase rate in first 3 months after Smile.io launch
+24%
conversion rate in first 3 months after Smile.io launch
$37.5K
reward member revenue in first 3 months after Smile.io launch

“For me, it comes down to people, and both ReCharge and Smile.io have the kinds of people I enjoy working with.”


Nathan Woods
RUN GUM COO

Challenge

Run Gum always has their on-the-go customers in mind, which is why they use ReCharge to power their subscriptions. With ReCharge, they’ve been able to give their customers the option to sign up for automatic refills to be delivered every 1, 2, or 3 months — saving customers 20% in the process. It’s not only skyrocketed repeat sales for Run Gum, but provided the convenience their busy customers love.

When Nathan and his team saw that ReCharge had integrated with Smile.io, which powers reward programs for 15,000 merchants across the globe — they decided to give it a try. They’d been considering a loyalty program for some time, and the integration with ReCharge was the deciding factor.

“I love the initiative Smile.io takes to help us succeed. Not every app company goes to that length to offer that kind of support.”

Nathan Woods
RUN GUM COO

Results

With Smile.io, Run Gum has been able to create a successful rewards program that encourages its customers to interact more actively with the brand, purchase more Run Gum, and even become brand advocates. There are a multitude of ways to earn rewards — from posting on social media, to writing product reviews, to recommending the product to a friend. And it only takes a few points for active program members to start saving on their future purchases.

Just 3 months into working with Smile.io, Run Gum is already incredibly happy with the experience — they’ve seen their biggest quarter in sales to date. The new rewards program is quickly driving up repeat purchase rates, conversion rates, and repeat member value.

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